Writing for the Fashion Business

I bought this book last quarter for my own reading pleasure and then I was pleasantly surprised when it became required for a course I'm taking this quarter. It's a great, informative book, not your typical textbook. This is the lowest new price I've seen anywhere. I used it for one of my projects and it was a great source. It even includes tips for writing a fashion-minded resume. I'll definitely keep this handy!

Great book that helps with a variety of topics for fashion writing. The book is a little dated but it is still worthwhile. The book is textbook like and very informational. Learned tons!!

This book is amazing, if you are learning how to write about fashion, blog etc. It helps you be creative and draw attention to your articles and make every reader love it. Totally recommend it!!!

This book is required for one of my classes and it is definitely worth it. It has great example of everything that happens in the business of fashion journalism. I would not only buy this book, but keep it for the future.

This book should be updated, especially regarding the social media chapter. The first and only edition is the one of 2008.

Excelente estado del libro! El envío fue a tiempo.

This is a Bible for Fashion journalists, PR professionals and other Marketing & Communication people working in the Fashion industry. But also for those fashion writers wannabes and students who want to build up a career in Fashion Communications. In fact, this is a book everybody should have at home to consult when needed.This book is supposed to fill the gap between general writing classes and upper-level fashion courses. It is a great 600-page source full of outstanding guidelines to write properly and difference your style from the rest of the people's.You will learn to review fashion shows, to write fashion reports, to do PR copy, to create editorial content for either off and online media... and even to re-do your CV and Cover Letter for the Fashion world! It includes a lot of writing examples, key terms and useful writing tools.You will find the following contents: writing in the fashion environment, effective fashion communications, the writing process, fashion journalism, writing for newspapers, writing for magazines, writing for broadcast media, fashion promotion communication, writing for advertising, writing for public relations, writing for news media, other forms of fashion writing, scholarly writing, writing books, writing business communications and writing employment messages.I wrote a full review about this book here: [...]

I like this book because it covers a ton. However it is over 10 years old. It was explaining the internet in some parts, or CyberSpace! So yeah, very dated. I’m wondering if the processes are way old too. However, there are classic concepts that are probably relevant.