---
product_id: 65207551
title: "Fujifilm FinePix X100 Digital Camera - Silver (12.3MP, APS-C CMOS EXR) 2.8 inch LCD"
brand: "fujifilm"
price: "HK$134"
currency: HKD
in_stock: false
reviews_count: 3
url: https://www.desertcart.hk/products/65207551-fujifilm-finepix-x100-digital-camera-silver-12-3mp-aps-c
store_origin: HK
region: Hong Kong
---

# 720p HD Movie Mode 12.3MP APS-C CMOS sensor Hybrid Optical + Electronic Viewfinder Fujifilm FinePix X100 Digital Camera - Silver (12.3MP, APS-C CMOS EXR) 2.8 inch LCD

**Brand:** fujifilm
**Price:** HK$134
**Availability:** ❌ Out of Stock

## Summary

> 📷 Own the moment with classic style and cutting-edge tech.

## Quick Answers

- **What is this?** Fujifilm FinePix X100 Digital Camera - Silver (12.3MP, APS-C CMOS EXR) 2.8 inch LCD by fujifilm
- **How much does it cost?** HK$134 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/65207551-fujifilm-finepix-x100-digital-camera-silver-12-3mp-aps-c)

## Best For

- fujifilm enthusiasts

## Why This Product

- Trusted fujifilm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fast F2 Fujinon Lens:** Fixed 23mm prime lens with a wide aperture for dreamy bokeh and crisp macro shots as close as 4 inches.
- • **Iconic 12.3MP APS-C Sensor:** Capture razor-sharp, edge-to-edge clarity with a sensor designed exclusively for stunning image quality.
- • **Revolutionary Hybrid Viewfinder:** Seamlessly switch between bright optical framing and detailed electronic previews for ultimate creative control.
- • **Pro-Level RAW & Film Simulations:** Instantly shoot and develop RAW files in-camera with authentic Fujifilm film modes to elevate your photo storytelling.
- • **Retro-Chic Design Meets Modern Precision:** Crafted from magnesium alloy with tactile manual dials, this camera is a style statement and a powerhouse in one.

## Overview

The Fujifilm FinePix X100 is a premium compact digital camera featuring a custom 12.3MP APS-C CMOS sensor paired with a fast 23mm F2 Fujinon lens. Its groundbreaking Hybrid Viewfinder offers both optical and electronic modes for versatile shooting experiences. Designed with a retro aesthetic and precision metal craftsmanship, it supports RAW capture with in-camera development and Fujifilm’s signature film simulation modes. Ideal for professionals and enthusiasts craving high-quality images, HD video capture, and tactile manual controls in a stylish, compact form.

## Description

Manufacturer's Description               The Fujifilm FinePix X100 is a high-precision digital compact camera, which combines modern technology with a traditional camera design, to deliver the ultimate in image quality. Featuring an APS-C CMOS sensor (12.3 megapixels), a Fujinon 23mm Single Focal Length Fixed F2 lens, a 2.8-inch LCD with 460K pixels, and the world's first Hybrid Viewfinder, the FinePix X100 is built to capture exceptionally high quality images. Key Features of the FinePix X100 High performance sensor for crisp, clear images Custom 12.3-megapixel APS-C CMOS sensor The FinePix X100 features a custom 12.3-megapixel APS-C CMOS high-performance sensor, internally optimised and developed exclusively for this camera. One of the benefits of this sensor means that the images are crisp and clear, all the way to the edges. When shooting HD movies, the combination of the large sensor and the large aperture F2 lens, allows users to create a soft out-of-focus background, a function not available in conventional compact cameras. The ideal combination of a fixed focal length lens, high-sensitivity sensor (approximately 10 times the sensitivity of a conventional compact) and a high-performance image processor, will capture extremely high quality images from low sensitivity to high sensitivity. In standard form, the planned ISO range is from 200 to 6400, but this can be expanded to include 100 and 12800.  The newly developed EXR Processor takes EXR processing to new heights. Combined with the high-sensitivity sensor, the EXR Processor achieves the highest resolution, sensitivity and dynamic range ever produced by a FinePix digital camera, for the ultimate in image quality. The high-speed CMOS sensor read-out and the EXR Processor's enhanced focusing system contribute to the high-speed AF performance, while the combination of the optical viewfinder and extremely low shutter lag time enhance the image capture experience.  Non-collapsible Fujinon lens for incredible images in an instant Faster processing thanks to the EXR processor The FinePix X100 comes with a new Fujinon non-collapsible lens structure that expands the realm of photographic expression, with sharper resolution from the centre to the corners. It has a 23mm (135 equivalent: 35mm) F2 lens, with eight elements in six groups and one aspherical glass moulded lens. The adoption of the non-collapsible lens structure with minimised lens length not only contributes to the compact size, but also eliminates telescoping of the lens when the power is on, which means it's ready to start taking photos the moment the user turns it on. In addition, the lens features not only the large F2 aperture value, but also an optical architecture that maintains a high degree of resolution even when closed by 1 to 2 stops. The adoption of a 9-blade aperture diaphragm combined with the large F2 aperture and high-quality optics, lets users take photos with a beautiful circular soft out-of-focus (bokeh) effect. With macro shooting capability as close as four inches, users can explore the fun and fascination of close-up photography. The built-in ND filter (equivalent f-stop reduction of three) can be switched ON/OFF via simple in-camera settings.World's first Hybrid Viewfinder  Command exposure in bright scenes with the built-in ND filterClick here for a larger image The true enjoyment of photography begins with the thrill of seeing the world through a viewfinder. The new Hybrid Viewfinder has been developed to reintroduce users to this essential camera experience. It combines the window-type "bright frame" optical viewfinder found in rangefinder-type film cameras such as the classic 135-size or medium-format cameras, with the electronic viewfinder system incorporated in most compact or mirror-less digital cameras. By integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of electronic shooting data. It can also be used as a high-quality electronic viewfinder to compose or playback shots. With this ability to instantly switch between optical and electronic viewfinder modes using the simple "one touch" control, the new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a wide range of challenging shooting conditions.The reverse Galilean optical finder with a 0.5x magnification features all-glass elements made from high-refractive index glass and demonstrates low chromatic aberration and distortion.  One-touch switch between Optical and Electronic Viewfinder mode In optical viewfinder (OVF) mode, the brightness of both the "bright frame" and text data is automatically adjusted according to the brightness of scene area, ensuring that shooting information is always easily and clearly viewable. Also, the displayed shooting data is constantly updated according to changes in shutter speed, exposure, sensitivity and other settings, so that the user's eye never has to leave the viewfinder. In electronic viewfinder (EVF) mode, the photographer can preview the picture or playback the result with the "through the sensor" image review and high-resolution 1,440,000-dot quality. With a flick of the one-touch lever, the user can switch to EVF to preview and confirm exposure settings, depth-of-field, and white balance, an useful capability when shooting macro shots and other scenes that are hard to confirm with only an optical viewfinder.  Beautiful, high-quality designClick here for a larger imageStunning retro design The FinePix X100 features a beautiful, high-quality design inspired by the classic look and feel of traditional film cameras. The top cover of the upper control deck and the bottom surface have been die-cast from magnesium alloy (semi-solid metal casting), contributing to a high-precision camera body. All dials and rings are precision milled from metal. The ergonomics of the design offer the perfect balance between compact convenience and user-friendly functionality. Traditional 'manual' dials lets the user confirm the position of the settings without turning on the power. The camera's controls have been carefully thought out to give the photographer simple and speedy access to aperture, shutter speed, exposure compensation, allowing maximum creative expression with minimum hassle and enabling the user to view settings--even when the power of the camera is turned off. The chassis has been finished with high-quality leather-like accents and is both a delight to use and a pleasure to hold.  Explore great settings with RAW functionality RAW quality for image enhancement functions Capturing the scene in RAW format is easy with just a press of the readily accessible RAW Button on the back of the camera. Photographers can use the built-in RAW Development function to process the RAW data in-camera using the camera's image quality settings. In addition to Fujifilm's original Film Simulation Modes that give photos the distinctive look of Velvia, PROVIA and ASTIA colour reversal film emulsions, X100 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R/Ye/G filter settings. Separate adjustment of shadow tones and highlight tones lets users reproduce the rich tonality of high-contrast subjects.Additional FeaturesEVF/OVF Focus Area: The FinePix X100 offers users the choice between the 49-point auto EVF focus area or the 25-point OVF auto focus area as well as the selection of 5 different focus area sizes in EVF mode. HD Movie mode: Lets users capture the action in 720p high-definition detail. Just like taking still photos, users can capture movies with aperture-priority AE and enjoy a soft, defocused background effect. In addition, the built-in HDMI Mini port allows users to easily connect the FinePix X100 to high-definition TVs for showing stills and movies. Motion Panorama:With the built-in Motion Panorama function, it is easy to capture 180° and 120° panoramic photos. Later users can print the results and share the enjoyment of high-quality panoramic photography. Multi-Bracketing Functions: The FinePix X100 has four types of bracketing functions: AE, ISO, Dynamic Range and Film Simulation. One click of the shutter captures 3 bracketed images of the scene so the photographer knows he's captured the moment.

## Features

- 12.3-megapixel APS-C CMOS sensor
- Newly-developed lens offers a focal length of 23mm (135 equivalent: 35mm) and a widest aperture of F2.
- Hybrid Viewfinder combines the window-type "bright frame" optical viewfinder, and the electronic viewfinder system
- HD Movie Mode - capture 720p video Made from molded glass, the lens contains 8 elements in 6 groups
- Beautiful, high-quality design inspired by the classic beauty and feel of traditional film cameras

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Package Dimensions L x W x H | 26 x 19.6 x 11.5 centimetres |
| Package Weight | 0.75 Kilograms |
| Product Dimensions L x W x H | 13.7 x 32.1 x 18.9 centimetres |
| Item Weight | 445 Grams |
| Brand | Fujifilm |
| Camera Lens | Macro Lens |
| Colour | Black |
| Continuous shooting speed | 20 FPS |
| Has image stabilisation | Yes |
| Included components | Camera Body & Lens |
| ISO Range | 12800 |
| Max Focal Length | 23 Millimetres |
| Memory Slots Available | 1 |
| Min Focal Length | 23 Millimetres |
| Minimum shutter speed | 1/4000 Seconds |
| Model year | 2011 |
| Plug profile | Fujifilm X |
| Part number | 4004097 |
| Viewfinder Magnification | 0.5x |
| Water Resistance Level | Not Water Resistant |
| Zoom Type | Optical and Digital Zoom |
| Expanded ISO Maximum | 12800 |
| Autofocus Points | 49 |
| Focus type | Auto Focus |
| Maximum shutter speed | 30 Seconds |
| Aperture Modes | Aperture Priority |
| Style | Retro/Vintage |
| Maximum Format Size | APS C |
| Effective still resolution | 12.3 MP |
| Guaranteed software updates until | unknown |

## Product Details

- **Compatible mountings:** Fujifilm
- **Aspect ratio:** 16:9
- **Photo sensor technology:** CMOS
- **Supported file format:** [MULTI]
- **Image stabilisation:** no
- **Maximum focal length:** 23 Millimetres
- **Optical zoom:** 1
- **Expanded ISO minimum:** 100
- **Metering description:** 3D Color Matrix
- **Brand:** Fujifilm

## Images

![Fujifilm FinePix X100 Digital Camera - Silver (12.3MP, APS-C CMOS EXR) 2.8 inch LCD - Image 1](https://m.media-amazon.com/images/I/51NU9kEQu5L.jpg)
![Fujifilm FinePix X100 Digital Camera - Silver (12.3MP, APS-C CMOS EXR) 2.8 inch LCD - Image 2](https://m.media-amazon.com/images/I/91nZz9kGGiL.jpg)
![Fujifilm FinePix X100 Digital Camera - Silver (12.3MP, APS-C CMOS EXR) 2.8 inch LCD - Image 3](https://m.media-amazon.com/images/I/81aNTlns6gL.jpg)
![Fujifilm FinePix X100 Digital Camera - Silver (12.3MP, APS-C CMOS EXR) 2.8 inch LCD - Image 4](https://m.media-amazon.com/images/I/91YnCYjw2EL.jpg)
![Fujifilm FinePix X100 Digital Camera - Silver (12.3MP, APS-C CMOS EXR) 2.8 inch LCD - Image 5](https://m.media-amazon.com/images/I/81VQiWL5m0L.jpg)

## Available Options

This product comes in different **Colour Name** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Over-hyped??
*by I***R on 14 July 2011*

Like everyone else with a keen interest in photography I was fascinated with the x100 as soon as it was announced. During the "Focus on Imaging" show at the NEC I, like thousands of others, handled the camera and was intrigued by its retro design and host of modern functions.However I couldn't decide if it was really for me, or where I would fit it within my existing camera gear (I mainly shoot with the Nikon D700 full frame) as I was already the owner of a Leica x1. Nonetheless I was seduced by all the media hype and bought one when they finally arrived in the UK.There are people more clever than me who have written about the technical aspects of this camera, and you can find numerous reviews via Google - I just wanted to express my overall impression of this camera. Bluntly I think it has been over-hyped and is over-rated. There, I said it.I don't deny that image quality is good, which is one of the stated key features of the x100, but in reality you can achieve similar quality with a camera that costs half the price and doesn't come with the emotional baggage. At this point I will repeat I own the Leica x1, and yes, you could argue that it is also over-priced. However image quality is absolutely superb! My Leica is also an easier camera to pick up and use, whereas the Fuji feels too laborious to set up and get running. No, I don't compare it with a Point-and-Shoot (I have the Canon Powershot S95 for this) but I've found I'm not using my Fuji on a regular basis as, well, I can't be bothered...Every review I've read about this camera takes great care to mention the hybrid viewfinder and what an innovation this is - I agree it's rather clever, but I've come to the conclusion it's no more than a gimmick whose fascination will soon wear thin. The OVF is excellent and I use nothing else.I realise the above will sound quite negative, but shouldn't detract from the fact this is a very good camera. I do wonder however if the novelty will soon wear off and we will see a major drop in the selling price - or alternatively the big boys (Canon, Nikon etc) will launch a similar type of product at half the Fuji price.From my side, I intend to persevere with this camera for a while, but in the back of my mind I suspect that it will be on eBay sooner rather than later!Update 13 September 2011Since writing the above, I have sold this camera. With every camera I've ever owned, I either immediately get a "feel" for it, or I don't. This is of course an intangible quantity and not at all scientific - I just didn't get the "feel" with this camera. Hopefully someone else can love it the way I couldn't...It's undoubtedly a very good camera but I do think the novelty value will wear off very quickly and prices will subsequently drop considerably - I see it's currently around £100 cheaper already. Anyone wishing to buy this camera may well be advised to hold off as I shouldn't be too surprised to see it at around the £500-600 level by Christmas.Update 15 July 2012OK, so sometimes you just have to eat your words...I bought this camera when it was first introduced last year and paid top dollar (around £1000) as soon as I could get my hands on it. As you may see from my initial review above I was disappointed with the camera and eventually sold it last September.However on reflection I began to realise that there was in fact nothing wrong with the camera - it was my own ineptitude and lack of real understanding of how a complex (relatively anyway) camera works. Over the past year I have tried to understand exactly how cameras do work and the effects of metering, focus points, WB, shutter speeds etc. Now I have a working but not extensive knowledge of these variables and then started to realise that I had in effect really only been using the X100 as a glorified "point and shoot" camera. I (wrongly) expected this camera to read my mind and work out the optimal settings and give me perfect images every time. Very wrong.Anyway. I recently decided to investigate this camera a little further and spoke to a few in-the-know people and a couple of professionals to gauge their opinion of this Fuji. Without exception they all sang its praises unreservedly, so I decided, with my new-found camera skills (sort of) that I would again buy this model. I ordered it from Amazon on a Friday afternoon and it was delivered Saturday morning - excellent service! I earlier predicted that the price would eventually drop and it's now priced at a reasonable £650. I spent most of Saturday afternoon familiarising myself with all the controls, although this was quite straightforward as I already own the also excellent Fujifilm X10 and the menu systems are almost identical.As I said at the start of this update I must eat my earlier words and completely retract my earlier criticism of this camera. It is truly outstanding, particularly in image quality and whereas before I found the setting up of the camera to be a little daunting, I now know exactly what I want it to do and I can make whatever shooting adjustments I may want.Read the various other reviews online and they will enlighten you on more technical aspects on this camera - I only wish to convey my own thoughts on just what a quality product the X100 is, although I would still say it's not for the faint-hearted moving up from a basic P&S model. You can of course just set it to Auto control, but this to me seems contrary to what you may be able to achieve with a little work playing with the controls.I also took the precaution of checking the Fuji website for any firmware updates and yesterday updated to version 1.3.I then spent most of Sunday out experimenting and running around looking for something to capture. I had no preconceived thoughts on landscape, architecture or portrait options, but I do have a liking for street photography and this camera feels tailor-made for this type of action. I have recently invested in some prime lenses for my DSLR and using these lenses has taught me to move closer to my subject rather then to only rely on using a zoom lens. This camera forces you to move yourself closer to the subject and think about framing the image. Wow, I almost feel like a real photographer! I also decided to buy the genuine Fuji leather case for the X100 - at £70+ it's not cheap, but I think it's a little incongruous to spend a large wedge of cash on a real quality item then package it with a less than premium case. That said I have ordered a non-Fuji lens hood and filter adapter (!) which probably punctures my last point...Walking around today then with my new toy in the quality leader case over my shoulder I felt like a 1950's tourist (if that makes sense) as I remember my Dad many years ago had a camera he carried around in the same way.Lastly I see Fuji has now announced a new wide angle option for the X100, although this isn't commercially available yet.I can't leave this review without making a couple of negative points; well not really negative. I would have liked to see an option to shoot 1:1 rather than the standard 4:3 or 16:9. Yesterday I dropped the lens cap on to a metal manhole cover which resulted in a chip in the paint of the cap. However neither this nor the lack of 1:1 will detract me from my expected fun using this camera.So, on the strength of all the above I now give this camera a fully deserved 5 stars.

### ⭐⭐⭐⭐⭐ One of my favourite all time cameras
*by C***O on 6 September 2012*

I have been a long time DSLR shooter, and still am. Currently owning a Canon 5D mk3 and a huge assortment of lighting equipment. Prior to the X100 I owned the also brilliant Fuji X10, as I required a walk around camera as I want to use the 5D just for professional work and wanted something smaller. Having sold the X10 for the X100, I was hugely impressed with the looks and build quality, but quickly got frustrated with the camera's autofocus system.This is not a DSLR, it work in a totally different way. I had to learn and remember that every time I used it, but once you do, your results will be simply stunning. The image quality is nothing short of stellar. I find that it doesn't just capture the moment, but it created memories. It's hard to convey in words, but the images have a special quality about them.I suggest switching to black and white JPG, getting in close, stopping the lens to 2.8 or 4, and shooting away.The inbuilt flash is also very usable, as it doesn't create a white mess on your subject.My tips for focus: Use the focus area selector, and make it one bigger than the smallest setting.Only focus on a flat surface, so none of it includes items at different distances. So if focusing on a person, make sure your little focusing box is fully on their eye, with no part being on the background. In low light, switch to AF-C (continuous), it does a much better job than S (single). I keep it on single in the day time.Get a fast memory card. It boots up much quicker that way.Cost aside, in a house-fire I would be hard pressed to choose between this and the 5D mk3. Honestly. I would of course take the canon as it costs many times more, but I would even put my neck out and say that the image quality is comparable! I know, big claim, but I can honestly not ask for anything more in that regard.The lens is a touch soft at F2 around the edges, but that CAN add some magic to the shot as it creates a dreamy feel to it.The price has come down nicely that it would make a great 1st or 2nd camera for any serious photographer.This is not a fancy point and shoot. Do not buy this just because you have a lot of money and want "the best camera out there". You will be frustrated as it takes a lot of skill to be able to use it. Do not let it's small size make you feel like you can put it in auto everything and shoot away.If you are a DSLR shooter and want something lighter to carry around, or even as a 2nd body for an event (seriously), then this is a great addition.

### ⭐ Camera OK but Fuji UK customer service terrible
*by S***O on 3 August 2012*

I bought X100 early (June 2011). I had to wait until late Spring 2012 for the firmware to be upgraded to anything that can be regarded as half-decent - it was apalling until then. With hindsight, I should have waited with this purchase until now.The camera developed a fault a couple of months ago when it was still under warranty. Fuji UK repaired the camera but lost my original proof of purchase. (Unfortunately I did not have time to photocopy that document). Now I can't exercise my extended warranty because I haven't got the original proof of purchase. Fuji UK refused to rectify their mistake and did not even apologise.

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*Product available on Desertcart Hong Kong*
*Store origin: HK*
*Last updated: 2026-01-30*