--- product_id: 668370562 title: "Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 13 Fair Neutral" brand: "e.l.f." price: "HK$128" currency: HKD in_stock: true reviews_count: 7 category: "E.L.F." url: https://www.desertcart.hk/products/668370562-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation store_origin: HK region: Hong Kong --- # 12+ hrs long-lasting wear 100% Vegan & Cruelty-Free 1% Hydrating Hibiscus Complex Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 13 Fair Neutral **Brand:** e.l.f. **Price:** HK$128 **Availability:** ✅ In Stock ## Summary > ✨ Glow like you mean it — flawless, fresh, and fiercely ethical! ## Quick Answers - **What is this?** Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 13 Fair Neutral by e.l.f. - **How much does it cost?** HK$128 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/668370562-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Universal Shade Range:** Available in 36 shades, designed to complement every skin tone with a smooth, natural finish. - • **Effortless All-Day Radiance:** Stay flawless from morning meetings to after-hours with a satin finish that lasts 12+ hours. - • **Skin-Loving Hydration Boost:** Infused with hydrating hibiscus and antioxidant-rich fruit extracts for breathable, healthy skin. - • **Customizable Medium Coverage:** Build your perfect look—whether it’s a natural glow or polished glam, without the cakey feel. - • **Ethical Beauty, No Compromises:** Proudly 100% vegan, cruelty-free, and paraben-free—because kindness is the ultimate luxury. ## Overview e.l.f. Soft Glam Foundation offers a long-lasting, medium buildable coverage with a breathable satin finish. Enriched with 1% Hydrating Hibiscus Complex and fruit extracts, it nourishes skin while providing a smooth, non-cakey look. Suitable for all skin types and available in 36 shades, this vegan and cruelty-free foundation is a top choice for professionals seeking radiant, ethical beauty. ## Description Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.What it is:Long-lasting satin finish foundation that delivers medium buildable coverageBreathable formula doesn’t look or feel cakeyInfused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extractsWhy you'll love it:Available in 36 shades for a wide range of skin tonesNon-comedogenic (won’t clog pores)Just-right coverage at an OMG priceIngredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular productProud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic. Review: Thx xxx - Perfect product lovely Review: Worth buying - Very light foundation its was powder finish and it's comfortable to wear . ## Features - LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation. - MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish. - BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. - FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin. - SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D3JDDN4K | | ASIN | B0D3JDDN4K | | Additional Features | Breathable | | Age Range Description | Adult | | Best Sellers Rank | #1,384 in Beauty ( See Top 100 in Beauty ) #3 in Foundation Makeup | | Brand Name | e.l.f. | | Color | 13 Fair Neutral | | Container Type | Tube | | Coverage | Medium | | Customer Reviews | 4.3 4.3 out of 5 stars (4,983) | | Customer reviews | 4.3 4.3 out of 5 stars (4,983) | | Date First Available | 8 June 2024 | | Finish Types | Satin | | Global Trade Identification Number | 00609332849389 | | Item Dimensions | 11.8 x 4 x 1.6 centimeters | | Item Form | Liquid | | Item Weight | 41 Grams | | Item model number | 84938 | | Manufacturer | e.l.f. Cosmetics | | Manufacturer | e.l.f. Cosmetics | | Manufacturer Part Number | 84938 | | Material Type Free | Paraben Free | | Model Number | 84938 | | Number of Items | 1 | | Package Type Name | Bottle | | Product Benefits | Radiant Finish | | Product Dimensions | 11.8 x 4 x 1.6 cm; 41 g | | Recommended Uses For Product | 'evening out skin tone', 'buildable coverage', 'minimizing the appearance of fine lines and wrinkles' | | Skin Tone | All | | Skin Type | All | | Specialty | Radiant Finish | | UPC | 609332849389 | | Unit Count | 1 Fluid Ounces | ## Product Details - **Colour:** 13 Fair Neutral - **Item form:** Liquid - **Material type free:** Paraben Free - **Skin type:** All ## Images ![Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 13 Fair Neutral - Image 1](https://m.media-amazon.com/images/I/61QV4bmoW0L.jpg) ## Available Options This product comes in different **Color** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Thx xxx *by S***Z on 25 April 2026* Perfect product lovely ### ⭐⭐⭐⭐⭐ Worth buying *by T***A on 22 May 2025* Very light foundation its was powder finish and it's comfortable to wear . ### ⭐⭐⭐⭐ Review *by A***N on 4 October 2024* Den är utan tvekan en av de bättre foundations jag haft. Lätt att applicera, ser inte pudrig ut och håller hela dagen. Dessutom är priset svårslaget. ## Frequently Bought Together - e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 13 Fair Neutral - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Fair Beige - e.l.f. Halo Glow Soft Focus Setting Powder, Silky Setting Powder For Creating Soft Glow Without Shine, Smooths Pores & Lines, Light --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hk/products/668370562-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation](https://www.desertcart.hk/products/668370562-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation) --- *Product available on Desertcart Hong Kong* *Store origin: HK* *Last updated: 2026-05-16*