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Buy BASIC MARKETING: A Marketing Strategy Planning Approach (IRWIN MARKETING) 19 by Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome (ISBN: 9780078028984) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.
| Best Sellers Rank | 4,025,696 in Books ( See Top 100 in Books ) |
| Customer reviews | 4.6 4.6 out of 5 stars (308) |
| Dimensions | 21.59 x 3.05 x 28.19 cm |
| Edition | 19th |
| ISBN-10 | 0078028981 |
| ISBN-13 | 978-0078028984 |
| Item weight | 567 g |
| Language | English |
| Print length | 784 pages |
| Publication date | 16 April 2013 |
| Publisher | McGraw Hill |
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