What is the expiration date of the color and how you can maintain it by placing it in the refrigerator or leave it at room temperature

I wrote the company and they responded back in 1 day with this: AmeriColor! Food color does not expire. Our products are at their best within the first 2 years of when they are produced. If the product is stored well (lid on tight, out of direct light, in room temp.), they will be good for several years and not harmful if consumed. Hope this helps you. 8-)

what is the shelf life of this product once opened?

I purchased this 2 years ago and it still works and shows no sign of change since the first time I used it. I keep it in the top of my cabinet. Love this product.

Will this make a nice pink? (using less of course). Need good reds and pinks...

You could make it work, but I wouldn't use it. I would get the electric colors, they true pinks. Then you can control the different shades of pink

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Food Colour Super Red 400ml

Product ID: 771823624

Details

Brand
AmeriColor
Color
red
Diet Type
Gluten Free
Item Form
Gel
Item Weight
0.8 Pounds
Liquid Volume
13.5 Fluid

🎨Superior tinting strength

🧴400ml easy-squeeze bottle

⚖️Consistent batch-to-batch color

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HK$1017

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Description

🔥 Paint your passion with Americolor Super Red!

FADE FAST USE LESS - Colors fade quickly, reducing overuse and keeping your palette fresh.
GEL PASTE CONVENIENCE - Soft gel formula dispenses smoothly for mess-free, controlled application.
GLUTEN FREE RELIABLE - Safe for diverse diets and trusted by thousands with a 4.8-star rating.
UNMATCHED COLORING POWER - Achieve vibrant, precise reds with every drop—no guesswork needed.
CONSISTENT QUALITY EVERY TIME - Batch-to-batch uniformity ensures your creations always look professional.

Americolor Food Colour Super Red 400ml is a premium soft gel paste food coloring known for its superior tinting strength and consistent batch quality. Packaged in a convenient squeeze bottle, it allows precise, mess-free application. Its fast-fading formula means less color is needed per use, making it a favorite among professional bakers and culinary artists seeking vibrant, reliable red hues.

Specifications

ASIN	B00JM75IH2
Brand Name	AmeriColor
Color	red
Customer Reviews	4.8 4.8 out of 5 stars (1,391)
Diet Type	Gluten Free
Item Form	Gel
Item Weight	0.8 Pounds
Liquid Volume	13.5 Fluid Ounces
Manufacturer	AmeriColor
Model Number	420
Number of Items	1
Number of Pieces	1
Part Number	420
UPC	680218004207 793842023602 789542520381
Unit Count	382.7186 Grams

Reviews

L**E

This item isn’t legal for consumption in the uk unfortunately I was unaware due to the listing not stating this information

24.02.2022

H**N

Todo bien.....gracias.

19.10.2020

C**H

I love americolor gel food coloring. It doesn’t change the taste of my frosting and it gives lovely color. Red takes quite a bit of color to get what you want, but it’s still worth the price and good quality. Bottles don’t leak and are easy to use. Great price for great quality

15.06.2024

D**L

I ordered this red gel for a red velvet cake for 40 people. It was perfect. The color was intense and beautiful. The consistency is good and didn't introduce too much moisture to my batter. Be careful not to use too much and you might want to wear gloves. It goes further than you might expect. I will definately order again especially with Christmas right around the corner.

4.10.2023

C**Z

Americolor is my go to for strong vibrant colors, I use this for Swiss merengue buttercream and using an immersion blender it comes out a perfect red without using the whole bottle and without a noticeable taste, it’s also great in red velvet cakes, the package comes in a durable plastic bottle and cap and the product is a gel like consistency, not runny

30.07.2024

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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Good experience, but the tracking updates could be better.

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HK$1017

Duties & taxes included

In stock

Sold byAmazon Hong KongDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Hong Kong.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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1 month ago

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