Talking to Humans: Success starts with understanding your customers

The book was very informative and quick and easy to read through in a few days. No need to make a book longer than it truly has to be!

While I definitely appreciate the authors effort to share his expertise with us fellow startup founders trying out Customer Development, I couldn't help get the feeling that I am browsing through an extended blog article with nice pics wrapped into the guise of a book. It's useful, but somehow doesn't just feel solid and exhaustive enough - I will need to read 10 more like this one before I can amass enough expertise on the subject to make it my own. I have been hesitating whether to give it 3 stars or a 4, but finally settled on the higher rating due to very low price I've paid.

"Talking to Humans" by Giff Constable is a must-read for anyone building a product or launching a startup. The book breaks down customer discovery into simple, actionable steps that anyone can follow. Constable shows how to talk to customers, ask the right questions, and truly listen to what they need. Packed with relatable examples and clear advice, it’s a practical guide that takes the fear out of customer interviews. If you want to make sure your product hits the mark, this book is a great place to start.

I’m using this book to teach customer discovery to a group of first-time entrepreneurs. It has been easy to follow and thought-provoking. I will definitely continue to use it and, next time, make it a required text for my students.

The book has some advice on primary market research. It discusses some ideas on ways to fund customers for interviews. It was short and underwhelming. I expected more hidden secrets that could enhance my game when "Talking to humans"

You can read this book within an hour. It's short and sweet. My takeaway from this book was that you can get a lot more from your customers if you ask them to tell you a story. And then you can dissect the story and get better insights.If you are into customer research then you will probably know most of the stuff but you can still learn something new.

Good start to a entrepreneurial journey. Multiple practical examples. Highlights the importance of qualitative research. Customer discovery is always a challenge but this book nicely explains different ways to approach this challenging task.

This book is recommended by Steve Blank. That was the main reason to read it. I found the book to be delivering exactly what it promised to deliver, and in a an easy, practical way. No unimportant theoretical stuff, but a lot of practical real life stories and examples. The book is a short read, and that's a plus.

O livro sintetiza muitos conceitos de validação e customer discovery. Muito bom mesmo pra quem quer um guia prático para discoveries. Fantástico

Simple and easy to understand . Very basic in advisory to promote interest in start up increasing knowledge. Read it!,

Good book to understand and emphasize customer value proposition rather than anything else when working on products.

Crisp, concise approach for customer development & tips to do interviews efficiently. More examples can be added, gives clarity of thought.

I liked this book and it was useful to me, as a first time entrepreneur. Many things that it says are common sense, but for me it was useful and it helped me to avoid the fear of "going out of the building" and talk with possible customers.