---
product_id: 8137991
title: "Marketing Strategy, Text and Cases"
price: "HK$1199"
currency: HKD
in_stock: false
reviews_count: 9
url: https://www.desertcart.hk/products/8137991-marketing-strategy-text-and-cases
store_origin: HK
region: Hong Kong
---

# Marketing Strategy, Text and Cases

**Price:** HK$1199
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Marketing Strategy, Text and Cases
- **How much does it cost?** HK$1199 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/8137991-marketing-strategy-text-and-cases)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

desertcart.com: Marketing Strategy, Text and Cases: 9781285073040: Ferrell, O. C., Hartline, Michael: Books

Review: Too much money and no audio is available- Terrible for visually impaired and otherwise wanting to use cc or audio. - Unnecessarily expensive and no audio is available.
Review: Too wordy, needs to get to the point to help with knowledge development... - This was required reading for an MBA class. The necessary strategic marketing content is included. However, this text is not an overly effective delivery of the content. The authors are entirely too wordy. Every chapter includes droning examples of the covered subject I realize this is offered to help student receive some form of real-world insight. However, it feels like the authors just added a bunch of fluff to increase the size of the text. There is ample opportunity to use more bullet points that would make critical content stand out. Instead, the authors use a "beyond the pages" approach and exhibit boxes. The exhibit boxes are not that bad yet also include way to much information. The exhibit boxes should be re-written to add only vital points to avoid cluttering the delivery and confusing students. I found the beyond the pages examples useless. They may be good stories (or not) yet are only helpful if your professor is testing you using that content. Overall, I suggest the above formatting and content changes. Again, the content is there and you an learn using this book. I just didn't like it.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #459,114 in Books ( See Top 100 in Books ) #651 in Strategic Business Planning #947 in Systems & Planning #1,439 in Marketing (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (158) |
| Dimensions  | 8.25 x 0.75 x 10.25 inches |
| Edition  | 6th |
| ISBN-10  | 1285073045 |
| ISBN-13  | 978-1285073040 |
| Item Weight  | 2.4 pounds |
| Language  | English |
| Print length  | 624 pages |
| Publication date  | December 20, 2012 |
| Publisher  | Cengage Learning |

## Images

![Marketing Strategy, Text and Cases - Image 1](https://m.media-amazon.com/images/I/61s4uTcqIfL.jpg)

## Customer Reviews

### ⭐ Too much money and no audio is available- Terrible for visually impaired and otherwise wanting to use cc or audio.
*by L***M on November 7, 2015*

Unnecessarily expensive and no audio is available.

### ⭐⭐ Too wordy, needs to get to the point to help with knowledge development...
*by D***M on February 27, 2016*

This was required reading for an MBA class. The necessary strategic marketing content is included. However, this text is not an overly effective delivery of the content. The authors are entirely too wordy. Every chapter includes droning examples of the covered subject I realize this is offered to help student receive some form of real-world insight. However, it feels like the authors just added a bunch of fluff to increase the size of the text. There is ample opportunity to use more bullet points that would make critical content stand out. Instead, the authors use a "beyond the pages" approach and exhibit boxes. The exhibit boxes are not that bad yet also include way to much information. The exhibit boxes should be re-written to add only vital points to avoid cluttering the delivery and confusing students. I found the beyond the pages examples useless. They may be good stories (or not) yet are only helpful if your professor is testing you using that content. Overall, I suggest the above formatting and content changes. Again, the content is there and you an learn using this book. I just didn't like it.

### ⭐⭐⭐ Old school text with
*by S***T on October 3, 2018*

It's a mix of old school and new school style writing with small print that drags on at times, but the text and short case studies are up to date. My other textbooks for the MBA are much more readable so I don't think this was the best choice for the class, but full of information and is organized fairly well. It has only black and white photos and a few color graphs to illustrate the points, so it is a bit too old school for me.

## Frequently Bought Together

- Marketing Strategy, Text and Cases
- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
- Strategic Thinking: A Four Piece Puzzle

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.hk/products/8137991-marketing-strategy-text-and-cases](https://www.desertcart.hk/products/8137991-marketing-strategy-text-and-cases)

---

*Product available on Desertcart Hong Kong*
*Store origin: HK*
*Last updated: 2026-03-02*