--- product_id: 8665600 title: "Discovery-Driven Growth" price: "HK$250" currency: HKD in_stock: true reviews_count: 11 url: https://www.desertcart.hk/products/8665600-discovery-driven-growth store_origin: HK region: Hong Kong --- # Discovery-Driven Growth **Price:** HK$250 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Discovery-Driven Growth - **How much does it cost?** HK$250 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/8665600-discovery-driven-growth) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late. Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires. Review: A business methodology to be used for any new project - Reading this book was revealing for me. It offers a proven methodology that helps you tackle new projects that can keep your company’s competitive advantage without wasting precious resources. This knowledge it’s also useful for new entrepreneurial endeavors. Review: Discovery-Driven Growth: A Breakthrough Process To Reduce Risk and Seize Opportunity - Initially, Discovery-Driven Growth was a little disappointing. The underlying premise was not new ground, but basically a reverse-engineering process for developing new growth products and services. However, once you get over the fact that you know how the story is going to end, you begin to appreciate the way the process is laid out. It's what I call the answer to: OK, it's a great idea, but what do we do Monday morning? DDG provides that answer by laying out the 1-2-3 process for reverse engineering an idea from target revenue/profit backwards to the individual steps and costs that will be encountered. You can follow the process on a back-of-napkin analysis to quickly determine whether the project is worth the time and resources to pursue. OK, sure, you already knew how to do this. But, have you formalized the process? Worth the read. Ken Carter ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,184,658 in Books ( See Top 100 in Books ) #1,900 in Strategic Business Planning #2,482 in Systems & Planning #7,007 in Business Management (Books) | | Customer Reviews | 4.4 out of 5 stars 69 Reviews | ## Images ![Discovery-Driven Growth - Image 1](https://m.media-amazon.com/images/I/61HqDx3zmwL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A business methodology to be used for any new project *by M***N on April 30, 2020* Reading this book was revealing for me. It offers a proven methodology that helps you tackle new projects that can keep your company’s competitive advantage without wasting precious resources. This knowledge it’s also useful for new entrepreneurial endeavors. ### ⭐⭐⭐⭐ Discovery-Driven Growth: A Breakthrough Process To Reduce Risk and Seize Opportunity *by K***R on June 1, 2009* Initially, Discovery-Driven Growth was a little disappointing. The underlying premise was not new ground, but basically a reverse-engineering process for developing new growth products and services. However, once you get over the fact that you know how the story is going to end, you begin to appreciate the way the process is laid out. It's what I call the answer to: OK, it's a great idea, but what do we do Monday morning? DDG provides that answer by laying out the 1-2-3 process for reverse engineering an idea from target revenue/profit backwards to the individual steps and costs that will be encountered. You can follow the process on a back-of-napkin analysis to quickly determine whether the project is worth the time and resources to pursue. OK, sure, you already knew how to do this. But, have you formalized the process? Worth the read. Ken Carter ### ⭐⭐⭐⭐⭐ Un excelente libro que todo financiero deberia leer *by M***Á on April 1, 2024* Como financieros siempre empezamos proyectando las ventas de un negocio y así vamos iterando hasta llegar a la utilidad y luego su flujo de caja libre, este marco mental nos cambia el ejercicio y nos pregunta cuál es la utilidad deseada y qué supuestos se deben cumplir para lograrla. Nos muestra que un modelo no es estático, sino un mapa que se cierra y abre para ir evaluando y ajustando los supuestos que nos permitan continuar o cerrar el proyecto. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hk/products/8665600-discovery-driven-growth](https://www.desertcart.hk/products/8665600-discovery-driven-growth) --- *Product available on Desertcart Hong Kong* *Store origin: HK* *Last updated: 2026-06-11*