Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer Hardcover – November 1, 2018

I've read (I believe) every Dan Kennedy book, and have bought and used almost every course he has produced. Let me tell you, it's plenty. But I'm not a friend or client of his.When I saw that he had a new book out titled Magnetic Marketing, I thought it may be a book version of his Magnetic Marketing Toolkit, a phenomenal course for small business owners...one I bought years ago, an have applied to my own retail store. This book is not that. It's not the same material.At first, I was a little disappointed. The Magnetic Marketing Toolkit costs $400-$500 (at least it did 20 years ago, when I bought mine). I was hoping to get it in book form for my marketing library.So, I gave it 5 stars. Why? Because what you get here is a very long seminar...one Kennedy would give from the stage if he was selling the Magnetic Marketing Toolkit. But it's more than just a pitch. Every point made is explained. Every change in marketing is backed up with examples from real small business owners.Some of these ideas are counter intuitive. New business owners may not figure these things out on their own. So these ideas have to be sold. And it takes a whole book to do it well. What I am saying is that this is a book that sells you one a concept of small business marketing....a proven one. But along the way, you see how much of it is done/Something that I think may be unique to Dan Kennedy books and materials (including speeches he gives). He tells you what to do to effectively market you business offer...while he is doing the very same thing live...at the very same moment. For example, he tells you the advantage of establishing credibility, as he is establishing his (well deserved) credibility at the same time. It's really marvelous to watch happen, if you're savvy enough to catch it.The book is a perfect book on marketing. It teaches necessary (but usually unknown) marketing principles for the small business owners that are the majority of his readership.....while he uses those exact same principles to establish himself as the Go-To Guy for marketing advice.What am I saying? Dan Kennedy practices what he preaches. A rare treat from the Marketing Guru crowd.

The Rules of marketing most businesses break - at their peril, or unnecessary expense and lost opportunities. Set your business apart!

Forget about all other advice on marketing, its only reason to exist is to make sales, the rest is fluff, this being especially true for small businesses that don’t want to waste resources and need sales.Get yours now and act!

Very easy to read. I completed it on a Sunday, over the course if the day. Simple but powerful techniques that I was able to easily implement.

At first I thought this wasn’t written by Dan Kennedy because the cover of the book says the author is Dan Kennedy and the “Magnetic Marketing Team.”Since Dan is not above allowing other people to contribute to his books, or selling the space to them (as he openly admits in his other products), I thought most of this might have been written by other people.Not just because of the title. The writing style is different from that of his other books.For example, he underlines sentences, as if this were a sales letter. He rarely underlines sentences in his other books.Now I think I understand. This book is meant to be a sales letter for Magnetic Marketing.He has said authors sometimes write books that are disguised sales letters. And this is often effective marketing.Well promoting Magnetic Marketing is the purpose of this book. Still, he provides plenty of useful what-to-do content that you can then find out how to do.

It is clear that Dan Kennedy is the patriarch for a lot of the strategies and tactics we see online today.His influence without question has reached and impacted marketers from every generation alive today.Some of the information in this book has been repackaged in younger marketers books, but not explained in the way that Dan Kennedy has.Thank you.

Kennedy’s magnetic marketing is written well and in the style of copy he briefly explains in the book. It’s easy to read and makes for a good time killer, but if you’re not new to marketing I wouldn’t recommend it. Kennedy covers basic concepts of marketing that are absolutely essential, he also provides useful examples to show what he’s talking about being done in the real world. However, I felt as if everything he went over in the book could be found in a lot less words around the internet, or a more complete guide to marketing.

Years ago, long before many of the leading contemporary marketing gurus advocated 'pull persuasion content marketing' over 'push selling', Dan Kennedy pioneered the idea of Magnetic Marketing. The essence of the Magnetic Marketing idea is that your success comes from creating an attraction force - ie 'the magnet' - that motivates prospects to seeks you out. So rather than chasing prospective customers, Magnetic Marketing practioners entice prospective customers to seek them out. The info product DK developed around this idea has been amongst the most successful in terms of units and $$$ of revenue plus impact on purchasers' business performance. Now, in his latest book, he reveals the essence of this powerful marketing system. If you have not yet gasped the essence this concept, this book may be life-changing. If you are already an experienced Magnetic Marketing practitioner, DK's newest book is a timely refresher and update of one of the most primary marketing concepts.