Men's Light Hold Texture Lotion for Fine Hair, 8.4 fl oz

Love it.. holds hair in place all day. And the next day had a little water to the scalp and it still holds firm.

I’ve been using this product for many years. I like to wear my hair long and this product keeps my locks smooth and controlled but not clumpy like gels.

This texture lotion smells fine and goes into the hair easily and distributes well. When I had longer hair, I liked it because it was really light and didn't weigh down my hair or look greasy. I have thick, coarse hair and this product helped tame it and added a little shine. I don't think the scent is great, but it's not terrible either. Just smells like Crew. It dries quickly and the light hold lasts for a few hours. However, I have a shorter hair now with a taper fade and this product has become essentially useless. It might work for somebody with finer hair, but it does nothing to shape my coarse hair. I end up resorting to my Reuzel and Layrite pomades that are stronger holds (and smell way better). As a light-hold lotion, I give it 4/5. I think it's probably good for long hair or those with thinner/finer hair.

Love this product!

Works great for my hair.

First, I have to say I don't like the extra strong and sticky hair gels. I really just need some texture and thickness in my hair so it doesn't frizz. I use this daily and have ordered many times. The cost seems crazy, but most of the similar products cost about the same. So, until Amazon Basics makes a similar product, this one is for me. It isn't greasy, dries quickly, and just adds some texture to your hair. It also has a light, pleasant smell.

Loved it works great for frizzy hair and leaves hair looking shiny and natural cant even tell there’s product in my hair and doesn’t leave any greasy residue

This review is based on my first couple hours using it. I bought based on the favorable reviews here along with the opinions that the fragrance was mild and okay. Well, it arrived yesterday. Here's the big problem with American Crew light hold texture lotion: to me, it smells cheap. Like that awful body spray kids use when they first pop up in the workplace. Ick. You know, the hold of the product is pretty good: a little seems to go a long way, and I'm not finding it to have problems with fly-away hair as the day goes on. Not sure how it'll do with recovering after summer scalp sweat, and look forward to seeing. It's pretty impressive so far, though. But the smell is horribly tacky, cloying, artificial. Not as bad as it could be, but it's not something that I want associated with me (I generally wear a Jo Malone cologne of some sort). My wife says it's not too bad, but it's pretty much driving me nuts. I've had the American Crew light hold texture lotion on for a couple hours, and I can still smell it. And it smells like what you'd think something called "American Crew" would smell like. Cheap. A fragrance-free version would be a total win. Edited: Okay, that was probably way snarkier than was necessary. I really dislike the smell, though. More report on the hold - it's light, it's not greasy, and it is easily reshaped and resumes holding after wind/hats/sweat muss the initial styling. American Crew light hold texture lotion really is a first-rate product for styling thin hair. Ay, but that fragrance! Lose the fragrance, and it's probably five stars. With it . . . still three.

Une excellente crème coiffante pour ceux qui recherchent un maintien souple et un résultat naturel. La texture est facile à travailler et s’applique uniformément sur les cheveux sans laisser de résidus visibles. Elle permet de structurer la coiffure tout en conservant un mouvement naturel, sans effet carton ni sensation de cheveux figés. J’apprécie particulièrement son effet invisible : les cheveux gardent un aspect propre et naturel tout au long de la journée. La fixation est suffisamment souple pour pouvoir réajuster la coiffure si nécessaire, tout en offrant une bonne tenue pour un usage quotidien. Le format de 250 ml est généreux et dure longtemps, car une petite quantité suffit généralement pour obtenir le résultat souhaité.

Very nice and light. Just need a very small amount. Smells great. Does not feel greasy and looks natural.

Though expensive, Product is good.

So good

Good product good price