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☕ Elevate your daily grind with Colombia’s finest medium roast!
Sello Rojo Tradicional Medium Roast Ground Coffee delivers a perfectly balanced, bold yet smooth cup crafted from 100% Colombian Arabica beans. Expertly roasted and packed in Colombia, this 16 oz bag locks in fresh aroma and flavor, ideal for French press or drip brewing. As Colombia’s #1 coffee brand, it offers a rich heritage and consistently high-quality experience for discerning coffee lovers.



| ASIN | B004HHEF12 |
| Best Sellers Rank | #20,671 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #303 in Ground Coffee |
| Brand | Sello Rojo |
| Brand Name | Sello Rojo |
| Caffeine Content Description | Caffeinated |
| Caffeine Content Per Serving | 4 milligrams |
| Certificate Type | USDA |
| Coffee Blend Name | Sello Rojo Tradicional Medium Roast |
| Coffee Roast Level | Medium Roast |
| Coffee Type | Coffee Bean |
| Container Type | Bag |
| Customer Reviews | 4.4 out of 5 stars 1,012 Reviews |
| Diet Type | Plant Based |
| Each Unit Count | 16 |
| Flavor | Medium Roast |
| Grind Type | medium |
| Item Dimensions | 7.09 x 4.72 x 7.87 inches |
| Item Form | Ground |
| Item Package Weight | 1.3 pounds |
| Item Volume | 473.18 ml |
| Item Weight | 16 ounces |
| Manufacturer | Industria Colombiana de Café S.A.S |
| Model Number | COMINHKG020423 |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Package Information | Bag |
| Package Size Name | 16 oz |
| Part Number | COMINHKG020423 |
| Roast Level | Medium Roast |
| Size | 1 Pound (Pack of 1) |
| Special Ingredients | 100% Colombian Arabica coffee |
| Specialty | Natural |
| Sweetness Description | Mildly Sweet |
| UPC | 017202005290 |
| Unit Count | 16 Ounce |
| Variety | Arabica |
G**Y
The best coffee
In my opinion out of all the coffee that comes out of Colombia this is the best one for morning coffee. It is smooth, rich and delicious. They perfected the roasting process at a commercial scale so that you get that small batch taste. I was at an agriculture Expo and they were showcasing their roasting process and how they wash and sun dry the beans then age for a bit before roasting just the right amount to preserve that fresh taste.
H**Y
Delicious coffee try it.
Very good coffee I really enjoyed it I like my coffee strong this is pretty strong but there's one that's stronger that they make I've tried that one too and that one's good I love strong coffee.
T**.
Delicious
Delicious
A**.
Pretty good coffee
Not bad for the price. The taste is a little strong but not too bad
E**G
Yummy, Not Bitter!
I love this coffee, and even though I don't love cleaning the coffee pot, this coffee makes it worth it!
T**S
Can't Beat the Taste or Price
At any price, this makes a luxurious, smooth cup o' joe. We snatched up 5 bags when they went to three bucks a bag - yes, really. Our freezer is full of the 10 oz bags and a couple of the 16 oz bags we also bought at the same price per ounce. We will be enjoying every morning, with our new favorite brew for some time. And if prices keep going up, we may have to cut out coffee.
M**E
Sello Rojo's low acidity level is the key to the taste of this coffee.
After trying to reduce the high acidity of Folgers coffee with small amounts of baking soda, I decided to try using Sello Rojo coffee instead, since it has a naturally low acidity. I mix an 8 oz half bag of Sello Rojo with half of a 40.3 oz canister of Folgers Classic Roast Ground Coffee, Medium Roast, to mellow out the acidity of the Folgers. It makes an excellent low acidic blend of coffee!
Z**H
Avoid
I bought one pound of the medium roast grounds, not the beans. For the brew I used a 1:14 ratio (20g coffee, 280g water) pour-over recipe that has won a world title. It’s the same recipe that I use for Community Coffee Breakfast Blend grounds. The Community product is simply excellent for the price (a bit more than regular supermarket coffees, though it can be found in some supermarkets, but much cheaper than a specialty coffee. I tried Sello Roja out of curiosity and it was a mistake. The Sello Roja was not even the equivalent of an undistinguished supermarket brand like Folgers. Opening the bag I could immediately tell I had wasted my coffee money. The odor, what there was of it, was not that fine coffee odor you get from even low-grade ground coffee. It was subdued and burnt. The brew itself was strong, which I like, but bitter (which never occurs with Community Breakfast Blend), nor in any way complex. And the taste was like that from a burnt roast coffee. In brief, I would never consider purchasing Sello Roja again. I’ve read that Sello Roja is the most popular coffee brand in Columbia. I don’t know if that is true, but in any event I feel that the coffee drinkers there who use it are in for a huge surprise if they ever taste good coffee.
R**C
Cafe con muy buen sabor y aroma
Muy buen sabor del café, el único punto malo que llego en bolsas de 250 gr. La cantidad total si corresponde al pedido.
R**A
Entrega rápida, excelente calidad
Sehr gut
Y**E
Excelente sabor
Recomendable porque es bajo en acidez.
J**Z
Buen producto
Buen café, buen aroma
Trustpilot
1 week ago
2 weeks ago