--- product_id: 9676716 title: "Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz" brand: "sello rojo" price: "HK$114" currency: HKD in_stock: true reviews_count: 13 category: "Sello Rojo" url: https://www.desertcart.hk/products/9676716-sello-rojo-tradicional-medium-roast-ground-coffee-10-oz store_origin: HK region: Hong Kong --- # 100mg caffeine per serving Medium roast, bold & smooth Authentic Colombian beans Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz **Brand:** sello rojo **Price:** HK$114 **Availability:** ✅ In Stock ## Summary > ☕ Elevate your daily grind with Colombia’s finest medium roast! ## Quick Answers - **What is this?** Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz by sello rojo - **How much does it cost?** HK$114 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/9676716-sello-rojo-tradicional-medium-roast-ground-coffee-10-oz) ## Best For - sello rojo enthusiasts ## Why This Product - Trusted sello rojo brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Freshness Locked In:** Expertly roasted and sealed in Colombia to preserve rich aroma - • **Trusted #1 Colombian Brand:** Generations of expertise ensuring premium quality and flavor - • **Bold yet Smooth Medium Roast:** Velvety flavor with naturally low acidity for all-day enjoyment - • **Colombian Heritage in Every Sip:** Crafted from premium Arabica beans, embodying authentic tradition - • **Versatile Brewing Compatibility:** Perfect for French press and drip coffee makers, delivering consistent full-bodied taste ## Overview Sello Rojo Tradicional Medium Roast Ground Coffee is a 10 oz pack of premium Arabica beans, expertly roasted in Colombia to deliver a bold yet smooth cup with velvety notes and low acidity. Ideal for French press and drip brewing, it offers a fresh, authentic Colombian coffee experience backed by the country’s #1 trusted brand. ## Description Product description The Best Coffee in Colombia Make every morning feel like a weekend with the indulgent flavor of Colombia’s favorite cup of coffee: Cafe Sello Rojo premium coffee. World-renowned for their high-quality beans and roasters, Colombians know great coffee, and they have consistently chosen Cafe Sello Rojo Colombian roasted coffee as their first choice. Founded in 1933, Cafe Sello Rojo Colombian coffee has been making history for more than 80 years in the third largest coffee producing region in the world. The discerning gourmet coffee drinkers of Colombia have spoken, and Cafe Sello Rojo mild roast coffee is bringing Colombia’s best brew to American homes. Direct from the source and monitored by strict quality controls at every stage of the process. Cafe Sello Rojo Colombian coffee ground A cup of coffee with a balanced body Coffee and gourmet notes of sweetness Cafe Sello Rojo 100% Colombian premium coffee is dedicated to the purest quality, never blending inferior varieties or grades. is a mild roast, medium ground coffee with a balanced body that inspires notes of sweetness and low acidity for superior drinkability. Enjoy your Cafe Sello Rojo in the morning, noon, and night. Colombia’s climate has the golden ticket for supremo coffee cultivation, and Cafe Sello Rojo embraces many of the family mountain farms of the region to ensure the highest quality whole beans. Hand-picked green coffee beans are carefully selected at the peak of maturation, then washed with the purest water and dried in the sun for a naturally perfect process. Cafe Sello Rojo purchases these pristine beans direct from the source, then roasts and vacuum-packs on site to maintain the delicious aroma and freshness in every bag. Cafe Sello Rojo is the best brand in Colombia according to La Republica Newspaper, The Nielsen Company, Euromonitor and Kantar World Panel 2018. The secret for smooth tasting coffee Only ripe berries are picked by hand, this will ensure that after processing, the Colombian coffee will have the smooth taste that is known the world over. From the farms in the beautiful mountainous regions of Colombia to your table. How to brew the perfect cup of coffee Start with a clean carafe and a brand new coffee filter Use room temperature filtered water (if you don't drink your tap water, don't use it as it will impart an off taste to the coffee) Put one heaping teaspoon per cup of water (add more if you like it stronger or less if you like it weaker) Add the water to the reservoir Turn on your coffee maker. After it is done brewing your coffee, turn it off , it is preferable to warm up a cold cup of coffee than to drink coffee that has been sitting warm for hours. Enjoy your freshly made medium roast colombian coffee. How to make the perfect pot of coffee using your french press Start with a clean french press Use hot filtered water, not boiling water. (If you don't drink your tap water, don't use it as it will impart an off taste to the coffee) Add the water to the container, mix the coffee with the water Insert the plunger and let it sit just above the waterline Wait for four minutes Bring the plunger down slowly, now you can enjoy the best colombian coffee. Hand Picked Hand picking is a time consuming process that results on smooth coffee because only ripe berries are processed and roasted. When green and ripe berries are processed together, bitter notes emerge in the final product. That is the secret behind Colombian Coffee Processed in Small Batches The coffee is processed in small batches in the farms right after picking washed, fermented and dried in the same places that have done it for generations. Consistent quality that you will get cup after cup. Medium Roast to Perfection Our roasting process delivers quality-controlled, medium-roasted, low-acid coffee batch after batch. The medium roast creates a better tasting coffee without the burnt aftertaste you experience in darker roasts, the fruity notes, and nuances of our Colombian coffee are always present . Vacuum Packed at the Source Ground and vacuum packed in Origin to seal in the flavor and preserve its character. all you need to do is follow the instructions above to make the perfect cup of Colombian Coffee. What they have to say about Sello Rojo Colombian Coffee... "Great tasting robust coffee. Better than any Starbucks Coffee or store bought. If you like great coffee, buy Sello Rojo." "Delicious, flavorful, not bitter. Perfect coffee." "Perfectly well roasted. Smooth and delicious. Best choice." "Sello Rojo is smooth with no bitter aftertaste that so many coffees leave you with." Review: Good everyday coffee - I’ve bought this coffee several times now, about 11 bags total, and I keep coming back to it, especially when it’s on sale. I drink coffee every day and this one works well for me. It’s a smooth medium roast and not bitter at all in my opinion. The bags I’ve gotten have smelled fresh and tasted good. I will definitely be buying it again. Review: Good everyday coffee at a sale price - I bought this coffee on sale and it turned out to be a good value. The flavor is solid for an everyday cup and feels well worth what I paid. ## Features - MEDIUM ROAST FLAVOR: A bold yet smooth cup with velvety notes and naturally low acidity, perfectly balanced for any time of day. - AUTHENTIC COLOMBIAN TRADITION: Crafted from premium beans, Sello Rojo carries the heritage and vibrancy of Colombia in every sip. - FRESHLY ROASTED: Expertly roasted in Colombia and packed to lock in rich aroma and peak freshness in every cup. - VERSATILE BREWING: Ideal for french press and drip brew coffee maker, for a consistent, full-bodied taste. - TRUSTED QUALITY: The #1 coffee brand in Colombia, delivering generations of coffee expertise to your cup. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B004N6YG5M | | Best Sellers Rank | #13,863 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #226 in Ground Coffee | | Brand | Sello Rojo | | Brand Name | Sello Rojo | | Caffeine Content Description | Caffeinated | | Caffeine Content Per Serving | 100 Milligrams | | Certificate Type | USDA | | Coffee Blend Name | Sello Rojo Tradicional Medium Roast | | Coffee Roast Level | Medium Roast | | Coffee Type | Coffee Bean | | Container Type | Bag | | Country as Labeled | Cocos (Keeling) Islands | | Customer Reviews | 4.4 out of 5 stars 1,070 Reviews | | Each Unit Count | 8.8 | | Flavor | Medium Roast | | Item Dimensions | 3.15 x 1.89 x 5.91 inches | | Item Form | Ground | | Item Package Weight | 0.29 Kilograms | | Item Type Name | beverages | | Item Volume | 260 Milliliters | | Item Weight | 8.82 Ounces | | Manufacturer | Industria Colombiana de Café S.A.S | | Model Number | SR-1 | | Number of Items | 1 | | Number of Pieces | 1 | | Package Information | Bag | | Part Number | SR-1 | | Roast Level | Medium Roast | | Size | 10 Ounce (Pack of 1) | | Specialty | Single Origin | | Sweetness Description | Mildly Sweet | | UPC | 017202201395 | | Unit Count | 10.0 Ounce | | Variety | Arabica | ## Product Details - **Brand:** Sello Rojo - **Caffeine Content Description:** Caffeinated - **Flavor:** Medium Roast - **Item Form:** Ground - **Roast Level:** Medium Roast ## Images ![Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz - Image 1](https://m.media-amazon.com/images/I/715DYJcYfLL.jpg) ![Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz - Image 2](https://m.media-amazon.com/images/I/41M9zrqhe4L.jpg) ![Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz - Image 3](https://m.media-amazon.com/images/I/51jtwQl+HyL.jpg) ![Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz - Image 4](https://m.media-amazon.com/images/I/61O8sYz+JOL.jpg) ![Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz - Image 5](https://m.media-amazon.com/images/I/6119fw1NhpL.jpg) ## Available Options This product comes in different **Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good everyday coffee *by D***K on April 24, 2026* I’ve bought this coffee several times now, about 11 bags total, and I keep coming back to it, especially when it’s on sale. I drink coffee every day and this one works well for me. It’s a smooth medium roast and not bitter at all in my opinion. The bags I’ve gotten have smelled fresh and tasted good. I will definitely be buying it again. ### ⭐⭐⭐⭐⭐ Good everyday coffee at a sale price *by R***G on March 15, 2026* I bought this coffee on sale and it turned out to be a good value. The flavor is solid for an everyday cup and feels well worth what I paid. ### ⭐⭐⭐⭐⭐ Actually very tasty coffee, comparable to Maxwell House or Folgers!!! *by K***E on April 15, 2026* I enjoyed it, and couldn't even tell the difference between this and the Maxwell House I typically drink. This was priced at about $3 a bag, and it came out to about $0.30 an ounce, which is way cheaper than your standard Folgers/Maxwell, by over $0.15 an ounce! Coffee is expensive now adays, so trust that with this you'll save some money and not sell yourself short on taste. I will be back. By the way, I gave a pack to my mom and her friend and they both love it too! ## Frequently Bought Together - Sello Rojo, Tradicional Medium Roast Ground Coffee Bag, 10 oz - Sello Rojo, Tradicional Medium Roast Ground Coffee Bag, 16 oz - Sello Rojo, Intenso Darkest Roast Ground Coffee Bag, 10 oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hk/products/9676716-sello-rojo-tradicional-medium-roast-ground-coffee-10-oz](https://www.desertcart.hk/products/9676716-sello-rojo-tradicional-medium-roast-ground-coffee-10-oz) --- *Product available on Desertcart Hong Kong* *Store origin: HK* *Last updated: 2026-05-18*