--- product_id: 97905552 title: "Kellogg on Branding in a Hyper-Connected World" brand: "alice m. tybouttim calkins" price: "HK$422" currency: HKD in_stock: true reviews_count: 13 url: https://www.desertcart.hk/products/97905552-kellogg-on-branding-in-a-hyper-connected-world store_origin: HK region: Hong Kong --- # Kellogg on Branding in a Hyper-Connected World **Brand:** alice m. tybouttim calkins **Price:** HK$422 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Kellogg on Branding in a Hyper-Connected World by alice m. tybouttim calkins - **How much does it cost?** HK$422 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/97905552-kellogg-on-branding-in-a-hyper-connected-world) ## Best For - alice m. tybouttim calkins enthusiasts ## Why This Product - Trusted alice m. tybouttim calkins brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Kellogg on Branding in a Hyper-Connected World ## Images ![Kellogg on Branding in a Hyper-Connected World - Image 1](https://m.media-amazon.com/images/I/81x6E6rD7WL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars Updated and current information on branding *by W***R on Reviewed in the United States on January 12, 2024* I have read the older editions but this one has more updated content and examples. ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars A Thorough Analysis on Branding *by P***U on Reviewed in the United States on August 14, 2007* I picked up "Kellogg on Branding" from Amazon because my company was embarking on a branding exercise. As part of the team, I wanted to get well-versed in the theoretical and practical implications of branding and brand management. Little did I realize that I have picked up a gem.First and foremost, this is an academic book, some of which may cause a reader to gloss over, especially if they are just looking for easy bullet point overviews. Nonetheless, I found this to be a goldmine of information.A collection of articles and research by some of the by faculty at the Kellogg School of Management at Northwestern University covering a range of issues. Specifically, the book covers branding concepts in the first three chapters, strategies for building and leveraging brands, strategy to implimentation, and branding insights.I found the last chapters (14 through 20) to be the most interesting as they were written by senior executives at firms. Whether it was a discussion on there individual companies leveraged their brand, to using their brand internally, it was the more "Practical" section of the book.Thats not to diminish the other sections of the book. In one collection we have a guide for branding in the tech sector, to managing a brand portfolio, to design and positioning. Each with a wealth of information for anyone looking at their own companies and trying to make sense of branding, brand strategy and brand management.Needless to say, this volume armed me quite well for our branding initiatives.Again, this is a detailed book, and not a gloss over. If you can read this with the attention to detail "Kellogg on Branding" offers, then you will be well rewarded. If not, you may want to look elsewhere.Regardless, I highly recommend. ### ⭐⭐⭐⭐ 4.0 out of 5 stars The first 2-3 Chapters are extremely helpful to people unfamiliar with Branding as a concept and the need for a strategy *by T***E on Reviewed in the United States on March 30, 2011* I haven't made it through the entire book yet. However, had I bought this book sooner, I would have gotten a basic understanding of branding much sooner and saved a lot of time. Instead, I did a lot of my own research on the web and reading blogs. My independent research was helpful, but it took substantially more time than simply reading the first couple of chapters. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hk/products/97905552-kellogg-on-branding-in-a-hyper-connected-world](https://www.desertcart.hk/products/97905552-kellogg-on-branding-in-a-hyper-connected-world) --- *Product available on Desertcart Hong Kong* *Store origin: HK* *Last updated: 2026-04-23*