Everplush technology is the latest in textile innovations. Patented in Asia, Europe, and the United States, this textile technology brings together the unique performance advantages of a micro-absorbent core with the soft, luxurious quality of zero-twist cotton. The high performance Everplush core gives our bath towels 7x higher water absorbency than ordinary cotton towels. And because of the shape-retaining properties of microfibers, Everplush bath towels stay soft and fluffy even after dozens of washes! Our Everplush bath towels dry in less than 30 minutes, which means that you save on energy. Replace your old, stiff towels with the patented fluffiness of Everplush, and showering will never be the same again!
