Bigger Than This: How to turn any venture into an admired brand

I've been on the hunt on all things branding and marketing and this was definitely insightful within the world that is storytelling and how brands work providing great case studies from various companies. It provides great examples of current and older case studies that apply to future brand development. I like to read different authors because they all have a unique view on how to improve on your own brand. I got this book recommended from a channel on YouTube called "The Futur" with Chris Do and he has a book list as well in which I have purchased many great reads!

It is a fantastic piece to read. It reflects the 8 commandments in a very inspirational manner that would benefit every reader. I highly recommend to every marketer looking for a big change whether internally or externally and seeking a new way to improve his brand stature and sentiments to read such a book and utilize it as a guide in reforming strategy.

The book is an awesome read! The author is not beating around the bush, instead, he’s giving clear and precise guidance using live examples of companies who are following the Commandments he is describing.It is an easy and educational read, thank you Fabian!

Fabian is great in interviews, podcasts, and webinars and I greatly value his insight and opinions. While this is good information, it's unfortunately poorly written with unclear, wordy and incomplete sentences. I can't believe a publisher didn't help make this more comprehensible.

Fabian already shared most of this stuff on Youtube The Futur video, but I still loved getting more details from the book. Read this book if you:- Need to help your clients refer to some successful businesses’ case studies- Care about creating brands with souls- Believe in strong storytelling that makes impact for people- Get inspiration to build good and long lasting brands

I saw Fabian on the YouTube channel The Futur.I was moved by the show, so I picked up the book. While reading this book, I landed a client with three businesses. One new, and the others for redesign. I can’t wait to implement what I’ve learned about branding in this book.This book is invaluable for brand strategy.

A must read for brand strategies that are impactful and meaningful in today’s market

This book provides solid advice on launching a brand and telling the story of your startup. The advice is rooted in examples from the launch of successful businesses and widely applicable to all sorts of industries. It's straightforward, practical, and easy to digest. Definitely a must-read for entrepreneurs!

This book is very short. Which for me was perfect as it’s cuts down on unnecessary stories. It’s also very easy to reference back and read a couple of times! This book sets a beautiful tone for the future of branding. One that creates a genuine story that connects with society.

Useful branding tips and advice, packaged in a simple and easy to understand guide with great examples.

This author knows brands to the core. Highly recommended

a must read, well worth every penny

Excellent book