ClairolNatural Instincts Semi-Permanent No Ammonia Hair Dye, 5 Medium Brown

My hair has been in poor condition, but I needed to colour it without damaging it. So I tried this semi permanent product with natural ingredients. It didn't damage my hair, in fact my hair seemed in better condition after I used it.I think it is gentle and the colour is natural looking. I have had many compliments since using it. It will be my new regularhair dye now.

This is my go to hair colour! It is the perfect rose gold blonde and leave my hair so shiny and soft. I pray it sticks around forever and never changes as I have no idea what I would do without it now!

Left my hair in a beautiful soft condition. Great! But.. after my hair dried, it was really, really, really dark brown. My hair before was light brown, salt and pepper, and silver grey at the temples. The resulting colour of this dye on me was far from the image pictured on the box, and did not correlate to the descriptions of Light Cool Brown / Light Ash Brown.Thankfully, after giving it a good shampoo a few days later, the colour lightened to a nicer, more natural looking colour on me. But it is still very brown all over. I was hoping it would leave my silver grey looking like lowlights.Wish I'd done before and after photos.Hair condition is still lovely, but have knocked a star off for the colour mismatch.Would try the same brand again (this was my first time of buying), but would choose a lighter colour.

Have tried many, many hair colours over the years - mostly more 'natural' ones to avoid damage to my hair and use of ammonia.The French one I had used for some while became unobtainable so looking for a gentle colour that didn't turn my mid brown, + some grey, hair almost black then fade to a sort of off orange colour; lasted 6 - 8 weeks; smelt good and left my hair in good condition and was quick and easy to use. Was very nearly despairing of ever finding anything that met even a couple of these criteria when happened, by accident, on Natural Instincts. Was unsure as it is semi-permanent and others that are semi have washed out far too quickly and not covered grey well. Natural Instincts (I use the mid brown) is superb and ticks every one of my boxes including being the simplest to mix and apply (to dry hair) that have used in many years. Some take at least 50 minutes + heat to 'take' on grey hair and are so tedious and still look patchy and unnatural. This is all done in 25 minutes (including conditioning) and the lovely colour lasts a good 6 weeks before gradually washing out. Hair smells great and is smooth and shiny after using the excellent conditioner - enough of this for a good many shampoos. This is half the price of most have tried and yet is 100% better and is improving rather than damaging my hair and skin. Do not be put off by the semi- this is far superior in coverage and naturalness of colour than any permanent and lasts just as long if not longer. Don't know what the magic ingredient is - perhaps it's the coconut oil - but something really works. Thank you Clairol, please don't change colour or formula you have it just right !

I actually can’t believe what this has done. I had a terrible disaster with bleach and pink hair dye and looked like a frazzled rhubarb and custard flavour candy floss. My hair was literally breaking off and the colour was patchy and awful yellow and pink. I used this not really expecting much but OMG! It’s amazing stuff. I used the rose gold and even using a light colour it has evened out my hair 100% and looks gorgeous and healthy again. Absolutely brilliant.

I tried Clairol Natural Instincts in shade 8A Medium Cool Blonde, mainly because it’s ammonia-free and marketed as a gentle semi permanent dye. The packaging included gloves, colourant, developer and conditioner all clearly labelled and easy to use.Application was simple, no harsh smell, and the conditioner left my hair feeling soft afterwards. However, the colour change was minimal. On lighter strands I noticed a slight cool tone, but overall my hair didn’t shift much in shade. For a product that should refresh or tone blonde hair, the effect felt too subtle.It might work as a quick gloss for adding shine or slightly toning down warmth, but if you’re expecting a visible colour transformation, this shade doesn’t deliver strongly.

This product was used on un dyed, what I would call mousey brown/dark blonde hair. Instructions followed to the letter. It is an horrendous colour - dull dirty orangey red uneven stain - looks like the colour you often see on old ladies who obviously can't see very well (not pinky coppery gold as expected from the name rose gold). Luckily it does wear off over time to a paler still unattractive dull pale orangey colour. Please do not buy this, turn to nice n easy colours, never had a problem with them.

Very nice efresh and nayptirla colour cover gray