Permanent Liquid Hair Color for Gray Coverage, Light Brown

Works really well to tint my brows! Perfect color. Easy to do.

I’ve tried many at-home hair colors, and Wella is by far the best. The formula applies evenly and doesn’t drip, which makes the process less messy. The color payoff is vibrant and true to the shade on the box. What impressed me most is how soft and shiny my hair feels afterward — it doesn’t have that dry, straw-like texture that some other brands leave behind. The coverage on grays is excellent, and the color has stayed rich even after several washes. Overall, this feels like professional salon quality at home. I’ll definitely keep repurchasing.

Nice color. Comes out super dark at first, but fades after a couple of washes into a nice lighter shade.

Covers well and although not totally fade resistant from the sun, it lasts well. I’ve been using this product for many many years

Very dependable product. This brand is true to color and easy to match to your hair color

Great product. Same brand as my hair dresser uses when I go. Way cheaper to do touch ups at home in between visits. Cheaper than Sally beauty too!

The product smells super strong, it covers just enough, but it leaves my hair a little dry. The color fades after washing. However, it's a relatively good product.

The INTENSE formula is a game changer. Great color saturation and shine. Long lasting.