WELLA Color CharmPermanent Liquid Hair Color for Gray Coverage, Brown

Absolutely love this product and can’t say enough good things about it! I’ve tried so many different hair color solutions over the years, and this one truly stands out. First off, it doesn’t dry out my hair at all—which is a huge win, especially if you’re coloring regularly. My hair actually feels softer and more nourished after using it, which is something I never expected from a color treatment.Another major plus: it provides full gray coverage, which has been a struggle with other products I've used in the past. The color is rich, even, and long-lasting—definitely superior to any box dye I’ve tried. I used to have to touch up often, but this one holds up beautifully over time.And let’s talk about the shine! After coloring, my hair has this gorgeous, healthy-looking sheen that makes it look like I just walked out of a salon. It’s vibrant without being harsh or fake-looking, and I always get compliments after I use it. Overall, it’s a game-changer, and I genuinely look forward to using it every time. Highly, highly recommend!

I just love this line for my clients who are wanting to cover up their gray roots! Use with 20 volume developer and let process for about 40 minutes. Color lasts between 6-7 weeks usually, although just keep in mind, everyone's hair health is different & that may affect your results. I've seen so many negative reviews on wella colors and like 98% of them who go into detail are just operator errors. Don't dye your hair at home if you don't know what you're doing, then leave negative reviews on products bc that hurts sellers when their customers are uneducated/inexperienced.Consider porosity when applying color all over. If your hair is super porous on the mids & ends& your regrowth is virgin, you're going to have that color grab a lot darker on mids and ends compared to your roots.But in my clients case, for full root coverage- with about 80% being gray, on about a 3-4 inch regrowth...this was the perfect solution for my client. A half of a bottle with a 1:2 mixing ratio is all we needed for root coverage, otherwise you'll have a lot of product leftover. Be sure to use a color sealer and/or a color safe shampoo and conditioner when washing and rinse with cool water always to elongate color life. Hope this helps!

I have not had my hair professionally dyed in years now and saved so much money doing this part at home. I just get a big tub of developer and a little squirt bottle to mix and apply. Coverage is flawless. It’s the same product they use at the salon, color looks natural.

Bought this toner to cover my whites and darken my roots a little. I loved the final result. In the pictures you can see after and before.I have many whites in the front of my head and white baby hair contouring my face. I used just one box of 4AA medium brown ash and reached the color I was hoping for. During the coloring the ink became blue and I almost panicked thinking my hair would look all black in the end, but thankfully it ended up like I hoped for. Highly recommend

Nice color although I feel like it washed out a lot quicker than other products that I have used

Right color for me!

It's a nice color, just what I needed.

Good product, easy to use.