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R**K
Solid, timely, and valuable advice
I've read a ton of Dan Kennedy's materials and this book is a solid addition. Although it was written some time ago, it's still very relevant and timely. There are more than a few pearls of wisdom that make the cost of the book and your time to read it, a great value. I'd highly recommend it to any salesperson out there.
A**N
One of the best sales books ever for small business owners!
Dan Kennedy has written another exceptional book on marketing and sales. You will learn highly effective and practical techniques that will help your business to stand out from most of your competitors.You will get more from this book than from many overpriced courses out there.Highly recommended for all small business owners!
C**S
One of the best sales books ever written, but not a "traditional" sales book by any means.
The start of this book is slow, however don't let that deter your from reading the entire thing (over and over). There are some real golden nuggets in here. Dan Kennedy is among the best in the world when it comes to Direct Response Marketing, Sales and how to make a lot more money in your business. Get all his books, watch all the videos and IMPLEMENT his ideas. You will experience success.Also, I've read other "sales" books. This book is different from all of them because Dan doesn't try to pump you up to do things that are not fun (cold calling, prospecting). There are alternatives to these mind-numbing, soul-sucking strategies that are outlined in this book. If I could give it 10 stars I would.
S**S
Great book
Quite easy to read book. Full with good examples. Some of the statements were too exaggerated. I recommend to anyone doing sales.
A**K
A fantastic book
This is a really fantastic book, which I will use for many years to come. A must for any sales professional. Many sales people do NOT follow the obvious truths detailed by Dan, so it is very useful for those who want to get ahead in this field. The first chapter wasn't great, but I am lucky to have persevered with it.Thank you Dan Kennedy!
L**T
No B.S. Sales Success in The New Economy (NO BS)
Dan Kennedy knows A LOT about effective sales & marketing. This book makes the perfect guide for any "Old Pro" interested in getting back to the top of their game or for a fast break from the gate for any sales "rookie". The easy days of selling (5-10 years ago) are gone and not likely to soon return, but current opportunities abound for those that understand and are willing to work through the basics. This is the book that can be your mentor in this new economy/world.
B**S
Dan Kennedy Sales Book
Dan is the master of marketing, but is he the master of sales?I think he is because he understands how the marketing flows INTO the sales.Sales is not a disconnected island from marketing and this book will show you how and why that is.
D**A
Great sales tips & easy to read.
Truly no B.S. - this book flies in the face of some conventional sales wisdom. It delivers the truth about sales attitudes that many "order-takers" don't understand.
S**D
You don’t want to miss this!
A master of sales and marketing. I’m on the way to building our family enterprise and we’ll be implementing the strategies from Dan’s wisdom and experience in the business world.Started reading this and it’s already opening my horizons.Watch this space as we are about to spread our message to the world. Thank you Dan 🙏🏻
A**N
Game changer
A must read book for sales people
C**O
Deludente
Rispetto ad altri libri di Dan Kennedy, che mi sono piaciuti, questo è banale e superficiale, alcuni spunti ma niente di più. Forse si è esaurita la vena delle idee..
T**H
Five Stars
Great book. I love Dan Kennedy's point of view...it's worth a read for sure if you're in sales.
W**C
Loved every page
I don't need 20 words to say that all of Dan kennedys books are amazing.Every page packed full of top quality business transforming material
