Friction is Fiction: The Future of Content, Media & Business (Black & White Edition)

best book I have read this year, simply amazing and feeling sorry that I cant give more than 5 stars ...BOTTOM LINE IS YOU MUST READ!!!

and Gerd has a lot to say about it. Friction is Fiction is a collection of essays and blogs by media futurist Gerd Leonhard. An excellent introduction to the new paradigm shift in digital media. If you are looking to make sense of the canary in the coal mine collapse of the Compact Disc and the mainstream record company business model Leonhard explains not only what happened but what will continue to happen to content providers and users of music, film, video, books, newspapers and all forms of media. Rather than lamenting the loss of old business models Leonhard focuses primarily on the excitement and opportunities presented by the current media revolution. He is not the only proselytizer of the new culture of free but one of my favorites because of the lack of hyperbole and unnecessary drama. I also appreciate his global perspective and positive attitude. Highly recommended.