L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V38 Violet Noir (Intense Deep Violet)

I love Feria. This particular color is a light brown with a touch of grayish hue. the color is long lasting and shimmery. There is a little avocado oil but I also add a few drops of Argan oil to the developer. I leave it on for 30 minutes and rinse. Makes my hair feel so, so good. Like silk. Feria is the only hair color brand I use.

Wanted to ditch the dye for good and grow out to my natural gray and white hair. Which I have once before. I love my gray hair but after a new cut decided to color again and wasn't happy with it and absolutely regretted it. I left it alone for about 4 months and really hated the unflattering line so I took the plunge and bleached out the color withL'Oreal Paris Feria Platinum Bounce Bond Care Lightening System, which did a fabulous job. For reference my hair was a light auburn. The secret is to wear a foil cap and check it every 10 to 15 mins. After 35 mins my hair was lightened up to almost platinum, (which is the key) I added a purple conditioning toner, rinsed , dried, then added the color. Because my hair was so porous after bleaching the color took beautifully. Now my natural white that is underneath is still there but it looks bright and beautiful, so no issues with that. I'm going to color once more to "seal the deal' then after just add gloss for silver hair once a week, and let my hair transition back to gray. Could not be happier with how it came out. Honestly though, it would not have come out this gorgeous without first bleaching it. The photos do not do it justice because of the lighting, but it literally came out just as the box indicated.

The Violet Noir color (Intense Deep Violet - V38) is definitely more red than is shown, but it's still a lovely color, like a very dark red-brown. It is also, hands down, the longest lasting red color I've tried. Months later and even though most of the color and darkness had faded, there was still a distinct redness to my hair where any other red dye would've been long gone.

Please read all: loves at the beginning and pro tips in the middle and cons/dislikes at the end. Thank you.*** very easy to use*** smells great, does not have an obxnious chemical smell*** Dyes your hair quickly*** worked very well to dye my hair even over non metallic brand splat ombre pink/violet ( I had that color at the top of my hair) and this brand and shade blue metallic at the bottom (the last picture shows how the color my hair was before it faded out to a gray washed out version of it hence gave me the desire to dye it this time all one color) I decided to color my entire head all in the same shade and it covered very well.} Even though it washes out a bit each time you wash it, I love that you can work in the yard or house and work up a sweat and the dye stays on your hair unlike other hair dyes where when you sweat it runs down your face and neck. You can get sweaty and not turn into smurfette with this brand.} This color and brand dyed my hair the exact color to the box color shades predicted. I've never before had hair color that matched the box but this did.} I have always hated having my hair a dark color but I love this dark color. Depending on the lighting my hair looks dark blue to violet and sometimes dark brown/black in some camera shots without the flash on it even looks normal dark brown to black.PRO TIPS:1.} Cover your counter in old towels or piddle pads (does stain counters and showers and skin if not washed off asap) before starting to mix the hair dye.2.} Use lotion> I used the dollar tree chamomile relaxing-sleep lotion. Apply around edges of your hair line widely/thick, apply on shoulders, chest. This hydrates your skin as a bonus but even better when you inevitably as we all do-> The ends of your hair that is coated in the dye touches other areas of your body by using the lotion then when you rinse your hair the lotion keeps it from dying your skin and face blue/ purple. If it does get on area without lotion on it quickly/asap wash with soap and water otherwise your skin will be purple/blue til it fades off.3.}. Other people says this dyes your white showers I have learned this is true if you let the color sit and dry on your white or light colored showers/counters/walls but if you wash it with water and even use soap and rinse it very well before it dries it will not color or stain.4.} I did have a few hair strand loss but not a lot. Use the conditioner the kit provides. It made my hair feel so healthy and soft.5.} Make sure to massage the dye in and even comb through it with a non metal comb then massage in again. This helps to evenly coat each hair strand, and seems to help the dye to work or activate better, and you get a massage at the same time.THE CONS1.} The permanent color does fade quickly to a washed out color that I absolutely hated. It does wash out a little bit each time you wash your hair.2.} It will dye your white/light colored towels and will not come out.3.} It does not color dark hair which is a huge bummer. I hate that. You must bleach your hair to blondest blonde possible before using this brand. It will work on light color hair just not dark hair.5.} It will dye your skin and showers/counters if you do not heed my tips.6.} Make sure each time you wash your hair after the initial dying process that you rinse your shower out very well.Over all I will buy this brand and color again.

I have tried a lot of different hair dyes and this is one of my favorites. I love the color but it is also easy to use and colors my hair evenly. I've never found any light or dark spots with this dye. And my hair doesn't feel brittle or unhealthy after I dye it. It feels soft and is shiny and healthy after.

I'm surprised of the low rating on this. I've used only those dye for about 7 years. This color gets me alot of compliments. Of course no dye last long because your hair grows quickly. I am allergic to alot of chemicals. This one gives me no problems. I usually buy at Walmart but they are always sold out. Overall great product

The dye definitely is NOT dusty pink. While I love the color it is, it is far from dusty pink. It is very vibrant and beautiful and was super easy to work. Fumes were horrid tho, burned the hell out of my eyes while I was doing certain parts of my hair. I'm extremely disappointed in the turnout color not being what was advertised.