John Frieda Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz

Great shampoo for color

I don't dye my brunette hair overall but I'm starting to get more grays so I dye my roots ash brown. My hair was starting to look a little brassy so I decided to try this. I noticed a difference after just 1 wash -- all the brassiness is gone and I have beautiful, shiny brown hair again. It also makes my grays look more like highlights than gray hair. I didn't have any issues with it staining my hands -- I just washed them right after using the shampoo and all of the color came off.

Very good. A bit expensive.

I love this. My hair natural hair color varies between dark dirty blond to the color of a Hershey kiss depending on the season. Lately it's been looking flat and one dementional. This has been helping deepen my color - making it look richer and healthier. It looks super dark when you out it in your hands but it doesn't color your hands or stain your shower at all so don't worry about using it on white rubs or tiles!

The positives of this product are these: your hair feels clean and shiny, the price point is good, and the scent was good. What I THOUGHT I was getting with this product was an alternative to hair dye, but it actually just “tinted the grey hair.” It wasn’t what I was looking for, but if you wanted more of a tiny than a dye this would be your product.

I have very fine hair, and use the shampoo and conditioner every time I wash my hair, which is pretty much daily. I am also extremely sensitive to smells, and have extremely sensitive skin. I don't even notice the smell, and it's non-irritating. After about a week of continued use, I was able to tell it was gradually hiding my grays. After two weeks, great! I went with a darker color than my blondish-brown hair normally is, hoping that would help cover the grays better. That has actually taken my hair back to my blondish-brown hair color--so pleased! Maybe people who say it doesn't work for them should try a darker color? Gray is hard to cover. It also leaves my hair shiny, and brings out nice undertones. I am on my third bottle, and it lasts a long time. As for people commenting they used an entire bottle all at once, then walked around with it on their head for half an hour, where did they get the wild idea this was a permanent/instant hair dye in the first place? It is a temporary color depositing shampoo and conditioner. Watch the video for the product. If you're wanting permanent hair dye, then purchase permanent hair dye. I'm not ready to commit to that extra maintenance step yet, and really love this product!

Love John Frieda hair color. Color is not brassy, easy to use and last. Would buy it again.

This shampoo caused severe itching on my scalp as soon as my hair dried after the first application.I was hopeful it would help cover some greys and give my brown hair a bit of shine.Now I don't know if I should keep using it or not. I sure don't want dandruff and or itching.I'll update in a week.