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Buy OXFORD UNIVERSITY PRESS How Brands Grow: What Marketers Don't Know by Sharp, Byron online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: Good book for people in marketing or brand managers Review: Probably among the top 10 best marketing books ever red, along with Consumer connection, Cultural branding, etc. Altough some short-cuts are taken, and some chapters repeat themselves, it is an amazing though-provoking book for anyone who has gone through the dogma books of Kotler & like.
| Best Sellers Rank | #2,248 in Books ( See Top 100 in Books ) #5 in Linguistics Reference #19 in Marketing #38 in Economics |
| Customer reviews | 4.6 4.6 out of 5 stars (674) |
| Dimensions | 16 x 2 x 24 cm |
| Edition | 1st |
| ISBN-10 | 0195573560 |
| ISBN-13 | 978-0195573565 |
| Item weight | 612 g |
| Language | English |
| Print length | 246 pages |
| Publication date | 11 March 2010 |
| Publisher | OXFORD UNIVERSITY PRESS |
P**E
Good book for people in marketing or brand managers
A**E
Probably among the top 10 best marketing books ever red, along with Consumer connection, Cultural branding, etc. Altough some short-cuts are taken, and some chapters repeat themselves, it is an amazing though-provoking book for anyone who has gone through the dogma books of Kotler & like.
T**Y
Both this and the second book in this series helped me realize a lot of the errors in the modern "digital marketing" business that are leading to both SMB and large enterprises to lose massive amounts of money chasing bad marketing ideas down bad roads. This is a quick and easy read and is worth 100s of most of the other marketing dreck out there.
D**Z
Soy mercadólogo y a medida que leí este libro fui teniendo un breakdown emocional ya que me fui dando cuenta de todo lo erróneo que había aprendido en la universidad y lo que se cree en la industria. How Brands Grow es un libro ilustrador e inspirador que da luz a lo que en verdad significa ser mercadólogo. Disipa muchos mitos sobre esta bella profesión y ofrece una visión hacia lo brillante que es el futuro de la mercadotecnia correctamente ejecutada y el impacto que podrá tener sobre el mundo de los negocios. Un must para todo mercadólogo de carrera y/o profesión que quiere revolucionar su industria. 5/5 dejaría que me rompieran el corazón otra vez.
A**F
Interessantissimo libro che offre molti spunti di riflessione