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K**S
Great Book
I was pretty skeptical when my professor told us that we would be using this book for the semester. Usually all of the books for my major are at least 600 pages and weigh at least 6 pounds. There is so much useful and relevant information in this book. I recommend this to anyone that needs to brush up on selling items in the 21st century or for anyone that just needs to learn the lingo.
P**8
Reading a physical book about electronic commerce
I myself find that reading a physical book on electronic commerce a little comical. The book gets its points across quite well. I didn't really have any problems with the book, but if your teacher isn't assigning work straight out of the book I think you could likely get away with not having it.
G**T
Does it all
As with all basic or intro textbooks, this author, Gary Schneider, touches on the main aspects of his subject matter.Although I find the information very relevant to the topic, I do not find the presentation an interesting read. It is difficult to have to force myself through a textbook. I know the author has written many editions, and I know this is probably tiring, but he really should take a vacation, clear his head, and come back and begin anew. He and his readers will both likely benefit.As far as pros go, Schneider is thorough. There are many times that I read a sentence, a paragraph, or a section, and feel so pleased that I did. Plenty of golden nuggets of knowledge in this book. Much of the information is valid, current, and important to know. Most of the diagrams and pictorial presentations are excellent. It is only the rather dry written presentation that I take issue with.Lastly, where would we be without Gary Schneider? He brings a lot of knowledge and wisdom to the table. It is a pleasure to learn from someone who has been so entrenched in eCommerce for so long...He just needs to nudge his expressiveness and storytelling into action a bit more.
D**L
Kinda outdated, but it was good 2-3 years ago
Honestly, the book is old. The information inside is not up to date. However, it provides decent background of the electronic commerce. It has some information that regular people don't know. If I knew the content of this book before, I would not buy it.
W**M
Five Stars
Is great. Gonna get me an A in this class!
O**I
Straight forward
A bit tedious, but what textbook isn't? Teaches the basics and shows the evolution of the Internet as we know it. What seems like simple interfaces to us, is much more complicated behind the computer chip!
F**7
Bought for class. Item as described.
Bought for class. Item as described.
N**V
Bought for class.
PRO:good intro to ecommerceCON:fails to go in depth if you know anything about computersHad to buy for a class. Pretty basic stuff. Book has a lot of bold definitions that should've been placed in the page margins (like the "For Dummies" books) instead of randomly in the text. I expect this to be out of date within 3 years.
