Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

It smells not too bad for coloring product. Also, this brand offers very good selection of the rare colors. I get so many compliments on my subtle, yet rare coloring of my hair (dark with wine hue in sun light). The color last long too.I've been self-dyeing my hair with this product every month (due to grey covering) and not seeing any damages of the hair.Not the cheapest product, but definitely worth it. I will be lost without.

I don’t usually like box colors but this brand changed my mind. It’s the only one I will buy if I’m not getting hair done professionally. The color holds very well and doesn’t fade quickly. My hair is shiny and soft after using it. I have long thick hair so I do use 2 boxes so I have full coverage. They send an after color conditioner that last more than one use and it is amazing.

I have been using this Schwarzkopf (Ruby Noir) dye for years and absolutely LOVE it. I get compliments on my hair all the time, and no one believes me when I tell them it's box dye. While reds are known for extremely bad fading, I haven't had that problem at all with this particular brand or shade. As with anything, the color is going to vary greatly depending on your lighting. Your individual results are also going to depend on your starting canvas, method of application, and how long you actually leave it on your hair. Obviously, the longer the darker and more vibrant. When rinsing, your water will never run clear with this particular shade (it's a red thing). Not even after showering for the first 3 weeks. If you get it on your skin, the cheap blue astringent they sell in EVERY cosmetic/skincare section at any retailer known to man will take it right off. It did not stain my brand new shower at all. However, if you accidentally get it on your countertops, or don't wipe off your sink/tub/shower in a timely manner, any bathroom cleaner that contains bleach will handle that. I will ALWAYS highly recommend this brand to anyone looking to dye their own hair!

Excellent product for the money.

good but fades fast

Excelente calidad mi cabello luce radiante lo súper recomiendo. Me encanta este color

The color is beautiful! I get a lot of compliments on the color all the time! Ruby Noir is my fav go to for color! The only down fall is the rinsing part it seems like it takes forever to rinse out and you truly really never get it out, bc every time you wash your hair it’s going to bleed! I don’t know why it does that but oh well!

I don’t know what happened, but my roots have an orange tint to them. Might have to do it again. Maybe a different shade of red.