







✂️ Master your look with effortless texture and pro-level hold
Murdock London Texture Paste is a lightweight, matte-finish hair styling cream designed for men with short to medium hair. Featuring a soft hold and low sheen, it delivers natural separation without grease. Formulated with Diatomaceous Earth and Vitamin E, this paraben- and sulfate-free paste nourishes hair while providing easy styling and clean washout. Developed in London barbershops and recognized by GQ, it’s the go-to product for a refined, textured finish.




















| ASIN | B07CSC734H |
| Best Sellers Rank | #90,304 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #223 in Hair Styling Pomades |
| Customer Reviews | 4.3 4.3 out of 5 stars (133) |
| Item model number | MDHCHATP50 |
| Manufacturer | Murdock London |
| Product Dimensions | 2.56 x 2.56 x 1.38 inches; 3.17 ounces |
S**D
Best hair product on the market
Great hold all day.
1**Y
Picky Hair
My picky hair really cooperates using this stuff. I also took the extra step to get the salt mousse and spray, Great products.
S**N
The BEST Pomade!!!!
I’ve been using Murdock London Vintage Pomade for years. I’ve tried all the others, but the Murdock London is by far the best. I also love the citrus scent.
W**R
For a more natural look ... not the firmest hold here.
I don't know if I'd call this a paste ... it's more like a light hold putty, if that makes sense. It actually looks a lot like plummer's putty, which is a greasy orange putty that you use to seal pipes with. Even the metal tin it comes in seems more like a putty tin than a hair care product. But, this product does exactly what it says it will do ... it gives hair a bit of texture or shape without making it slick or firm. If you are looking for something for spiking ... or to create a drastic part and swept up look, this is not your stuff. This works best if you want to have your hair look natural and somewhat styled ... eliminating a fluffy like your hair 'dried after the shower look' for those who use no product. This doesn't leave any shine or glossyness. It is matte all the way ... your hair will feel somewhat sticky but not crispy or crunchy the way this company's other product (see my other review for their Sea Salt Styling Paste) leaves your hair. You can texturize your hair for a good shape with a pliable hold and it does separate out a part without being too dramatic. My hair is dark brown and I spike it up like Harvey Spector in the show Suits. As such, this product isn't really dramatic enough for my spiky needs ... but it would be great for more simple hair styles. Sometimes at formal events, I will do a simple side part, for which this product (along with a few spritzes of a holding spray) does great. Let's talk about packaging. It has a cool vintage sort of look. The metal tin/can looks a bit like an old shoe polish can and the colors and font look pleasing on your vanity next to your razor, etc. if you are into interior design. The cover is a bit awkward to slide on and off and almost seems upside down in its function and design. It seems like it would be good for travel ... small enough to fit in a dopp kit but sturdy enough not to slide open due to the threads on the inner rim. Overall, for my needs, I probably wouldn't order this again. My go-to is American Crew Styling Paste. For the money I have not found a better performing product than American Crew. But, the American Crew holds are a bit stronger ... so you might like this better for adding texture without forming a more dramatic style. At under $20, it seems like much higher quality than some of the cheaper products you find for under $10. It looks cool in a vintage-inspired bathroom, it does what it says it will (and no more) and British made products are pretty cool.
J**R
LOVE this product
For years I have looked for something that worked for my hair. I have soft hair that is thick and get wavy then curly as it grows out. I have tried a ton of different products . They are either way to thick on the hair, high shine, don't hold, super waxy, too oily the list goes on. I gave this a try after absolutely loving the bears products . It has a slight orange scent. It goes on and gives a very natural well groomed look. No shine, does a great job holding my hair , makes it look thick. The only thing is that you do get a light film on your hair but it doesn't get on your hands and honestly what hair product doesn't really leave something on your hair ? It does wash off very easily too. Only a little is needed . It is on the thick side, I'd say like clay so really just a fingertip of product is needed for short hair. you do need to run it for a sec on your palms but that's like 5 seconds so any complaining about that is just that complaining. Important tip, use it on dry hair . Makes a huge difference. I expected quality from the brand and I got it. I'm very happy to have found this product.
A**R
Older was better, new version meh.
This new version is inferior to the old version! I had an old tin can of this product from maybe 5 years ago or so that I had forgotten about and started using it again recently, it was amazing one of the best pastes that had a dry but not too dry finish but with a perfect pliable hold and lasted all day. Ordered another one and what I got now was different in almost every way - cheaper plastic container, way creamier more of a cream than a paste almost, different scent, and takes WAY more product to achieve the same level of hold/feel in hair and then doesn’t even hold or feel the same in my hair. It’s way more dry in a bad way, and doesn’t hold that well even after putting in quite a bit of it. It’s okay at best. Overall pretty disappointed at the overall loss of quality here, but I guess that’s just what everything seems to be nowadays worse quality for the same or more expensive price.
U**R
Does what it says
This hair paste is different from the usual pomade I use. It takes a bit more work to get it incorporated, but has a similar, overall textured look in the end. I like the fact that it has very little scent to it. When it comes to hair product perfumes and colognes, less is more for me.
M**R
New formula a/o 2025
Changed the formula recently. Less hold, greasier. No bueno.
A**.
The product is as advertised. Hold is quite light and gives a matte finish. Good for adding a bit of texture to the hair. If you've used clay for your hair imagine that with lighter hold and more natural finish.
D**.
Unter allen Pasten die ich benutzt habe, ist dies einer der besten
A**R
Marchio tra i top di gamma ! Profumo : eccellente ( eucalipto ) se piace ! Tenuta : buona se sono medio lunghi ( per i lunghi ne consiglieri un altra ) Prezzo : per il prezzo è poca ma evidentemente non è l’unica da avere nel beauty La consiglio ovviamente anche come Primo acquisto
P**N
Die Paste riecht angenehm und lässt sich gut verarbeiten, allerdings ist der Halt, zumindest bei mir, nicht gut. Fester Halt ist die Aussage. Ich müsste sehr viel Paste nehmen um das erreichen zu können und das würde man wieder sehen. Leider nicht mein Produkt. Wenn ihr wirklich festen Halt mit wenig Paste wollt, ist dieses Produkt nicht zu empfehlen.
A**R
Excellent stuff. I'm always a bit sceptical about trying out new hair product as my hair is unbelievably thick, I can't recommend this paste highly enough though. I've been using it for a week now; it smells good, keeps my hair looking good throughout the day without it going fluffy and it's easy to sculpt with.
TrustPilot
2 周前
2 周前