CleureOriginal Natural Toothpaste - Flavor-Free, Fluoride-Free - Helps Whiten - with Xylitol for Fresh Breath - Natural Great Taste for Children & Adults - Mint-Free (4oz Tube)

This stuff was a godsend! While pregnant I would gag or vomit while brushing my teeth. I had a huge aversion to mint toothpaste and couldn't handle my normal toothpaste. I ordered this and finally had some relief. It was a little weird as it didn't foam as much but WOW my teeth felt so clean! Even my 4 year old uses it and honestly it's better than some of those kids toothpastes with the weird flavors. I wish I had found this sooner in my pregnancy journey but glad I found it when I did. I wish it came in a larger bottle as I feel I went through it rather quick but otherwise a fantastic product.

I guess I finally got sick of my mouth being on fire after brushing my teeth twice a day… I had seen this recommended by someone else as sensory friendly on another website so I gave it a shot and I have to say I am pretty impressed; I feel like the taste is so neutral I could eat something right after brushing my teeth with this. It’s pretty amazing after a lifetime of sensory Hell I’m wondering where this toothpaste was for the last 44 years lolOh i got the unflavored version:)

REVISED REVIEW: Please be aware that as of mid-October 2022, the Amazon page does NOT reflect the revised formulation of this toothpaste, nor its re-designed tube. The new formula version's tube has a teardrop shape design in the center. Now as to the formula changes, which are noticeable compared to the excellent original product that I first reviewed.Ingredients are typically listed with the largest-percentage (greatest amount of) ingredient first, and the least-present ingredient last. The original formula ingredients were: Purified water, Xylitol, Dicalcium phosphate, Glycerin, Baking soda (sodium bicarbonate), xanthan gum, sodium lauroyl sarcosinate.The original taste was very pleasant, with a slight sweetness from the Xylitol.HOWEVER, the REVISED formula ingredients are:Dicalcium phosphate, glycerin, purified water, Xylitol, xanthan gum, baking soda, sodium laurylglucosides hydroxypriopylsulfonateThe change has resulted in hardly any sweetness at all, because now there is less Xylitol. And strangely, even though there is supposedly less water, the new paste has a runnier texture which means (a) you are likely to end up putting more on your brush than you intended, and (b) it disappears a lot faster while you are brushing with it.People who loved the taste of the original formulation will notice the difference right away. I am disappointed in the change and contacted the manufacturer. They replied that they have no plans to change the new formula but that my opinion will be forwarded to the developers (which probably means my email will end up in the Trash folder but I felt I had to say something. )A word about the cleanser ingredient change, from Sodium Lauroyl Sarcosinate to Sodium Laurylglucosides Hydroxypriopylsulfonate (SLH). I looked up SLH and there is no data for it on the EWG site. However, other sites suggest that SLH may have a lower incidence of accidental contamination than the previous ingredient did. So that seems to have been a change for the better, although slight.And lastly, someone should have proofread the wording on the back of the new tube because the first section is grammatically incorrect, LOL. I was in publishing and a mistake like that making it all the way through to the production line would have gotten someone called on the carpet bigtime, if not fired.Because the toothpaste itself is slightly less pleasant to use than it used to be, I've deducted one star from my original five-star review. It's still better than the alternatives I have tried, but not as good as it used to be before they mucked around with the formula. It wasn't broke, so why'd they "fix" it? :-/ORIGINAL REVIEW: When my go-to no-mint toothpaste (Natural Dentist Not Yucky Grape) changed their formula recently and effectively ruined it (it is now awful, so if you are looking for a truly no-mint-at-all product, do not waste your money on that one), I went on the hunt again.As a senior, my dentist wants me to use a fluoride toothpaste to help keep demineralization (which is more common as we age) at a minimum, but all the specialists paste have mint which I can't tolerate in any form.My first two post-Grape tests were this paste, and Tasty Paste's mint-free orange version. The orange one was an epic fail because the orange flavor itself can burn your tongue for hours afterward. This paste, thankfully, does not. I can definitely taste the Sodium Bicarbonate in it but that's okay.My only concern is the lack of flouride. I will be asking my dentist if I should follow up with a flouride rinse afterward, IF (big if!!!) I can find one that is totally mint-free.But so far, this Cleure paste is in the lead as far as taste (or, more accurately, the blissful lack thereof, LOL.) ;-D

Purchased for my mom who has dementia and hates anything "hot."We tried a lot of different toothpastes until this was recommended by a nurse.Mom has been using this toothpaste for several months and no complaints. Tube lasts long enough to justify the price.

Excellent cleaner without fluoride. Good for sensitive teeth and has a freshness without added flavors.

I needed to have a toothpaste with no mint flavoring. This had none, but I noticed major halitosis when using it so I stopped.

If you have sensitive gums this works really well. No more burning.

I was hesitant about this, but needed to switch toothpaste because I was having allergic skin reaction to typical toothpaste. This tastes great, my mouth feels cleanish and my lips stopped peeling. It doesn't give me that super fresh feeling from the crests and colgates of the world, but honestly, my breath seems better throughout the day.