Unprecedented: Building a Multi-Generational Business on Trust, Respect and the Valuing of People Paperback – May 27, 2022

Work has changed. Just ask the millions who walked out in The Great Resignation. They chose no work or to start up their own work over bad work. The time is perfect for an UNPRECEDENTED redefinition of work to one that capitalizes on trust, respect and valuing people so we all express our highest and best selves through our work. Chuck Cooper's book is the amazing launch pad for this Mars-shot. He offers everything you need to escape the gravity of archaic work definitions, achieve the orbit of trust, respect, and value for people, and land your business on an exciting, challenging new world. Buy it. Read it. Act on it. Now. The dawn of new work is here.

Unprecedented provides critical information and resources on topics that most small business leaders and entrepreneurs rarely consider… the importance of Human Resources, Leadership and Culture in a multi- generational landscape.COVID changed the way we work and the advice and wisdom in this book is critical for success in the new work landscape.Businesses of any size will benefit from acting on these timeless insights and recommendations that will help navigate an uncertain future and provide a foundation to build a culture for success.

Unprecedented draws a clear road-map for business success from the People Perspective. Entrepreneurs, Start-Ups and Established Businesses all can, and should, apply these outlined principles.From Multi-Generational Workforce, to Biases, Compliance, Communication, Culture and Leadership, and more, Unprecedented gives wise counsel.The solid guidance in this book was certainly valid Pre-Covid, but is of particular relevance now in our Post-Covid Business World, as we look toward the future of work and how we adapt, adjust and change with the new evolution in business.

I am going to give this book to all of my clients! It has a wealth of information for leading small to medium size businesses in 2022. Chuck explains how leadership has changed drastically from the hierarchical command and control model focused on production and profit to flatter, more flexible, communicative teams focused on their biggest asset - people. And focusing on employees improves the bottom line. As a bonus, the book is a really quick read. Caryn Lee, Founder and Managing Partner, Narrative

Chuck Cooper authors a foundational roadmap and is a must read for every small and midsize business leader!There are too many takeaways to list, but this line captures one of the key principle of Unprecedented: ‘Human Resources sets the tone for how company leadership is going to view their people.’

As someone who has been stressing the importance of focusing on the well-being of individuals, this book crystalized my beliefs. It provided powerful and eye-opening examples of how crucial it is to develop and support your people. Times have changed, but our needs as people haven't. If anything, they are becoming amplified over the generations. Unprecedented hammers this point and provides insight into how leaders and organizations can support their people. Using real stories, Chuck shows that no company, no matter how big or successful, is safe without HR support and putting their people first. If you are a leader or a leadership coach/consultant, I highly recommend reading Unprecedented or recommending it to your clients!

I’m so glad I’ve found this book! It has validated my way of thinking and more. ‘Unprecedented’ will give you insight knowledge on how to structure your business for long term success. It starts with your employees! Your greatest assets. Thanks Chuck for giving the world your experience, you are a true inspiration.

Chuck Cooper shares the keys to HR success through the lens of personal lessons learned during his career. This is a strategic guide with tactical steps every entrepreneur can take to maximize their leadership, company culture and multigenerational employee engagement. Most small business owners are focused on revenue, operations and the bottom line. Chuck reminds us that those are all byproducts of a healthy and fully functional workforce. This book is a must read if you are starting or growing a business!