L'Oreal Paris Feria Permanent Hair Color, Extreme Platinum, Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair colors from bright red, platinum blonde, rose gold, and metallic brown, to blue-black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal Paris master colorists for bold, head-turning shades - no appointment necessary. Packaging may vary, what you receive may not be what is reflected on site. L'Oreal Paris Feria Permanent Hair Color, Extreme Platinum Color booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional color vibrancy. Bold prismatic shimmering color. Aromatic shimmer serum with an oil blend of coconut, linseed & sunflower. Color booster for reds. Deep conditioning color gel. Power shimmer conditioner 86% saw silkier hair and more vibrant color.
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