Lexus: The Relentless Pursuit

Having recently purchased a 2000/X Lexus LS400 I was curious as to the launch history of the original 1989 Lexus LS400. This book is a really good read from cover to cover!The concept story begins way back in 1983 with a 'limitless open cheque book' approach. A figure of $1 billion is indicated in the amount expended to both match and exceed the then quality standards of both Mercedes Benz S Class and the B M W 7 Series. This publication does not disappoint!

Very easy to read. Gives the reader an idea as to the mentality and approach in creating a world beating brand. You also appreciate the ongoing work required to keep the brand strong. I would have appreciated the author moving away from merely highlighting the mentality and approach (which he provides in detail) to providing more technical comparatives with other leading brands that led to the LS400 becoming such a dominant force. In addition the author could have provided more information on the development and technical advance of the last of LS400 series regarded by some as the best LS400 and better than its successor the LS430 . However the book is certainly a worthwhile read and provides an insight as to why the Japanese car market is the strongest in the world.

I was considering buying a Lexus and decided to read this book while on holiday. A great read and a very detailes insight into the workings of a motor manufacturer from the idea to the finished product. I highly recommend this to anyone interested in the motor industry , I now own a Lexus.

Really enjoyed reading this book can recommend to all that want to know Lexus history

Very interesting (yes i own one and bloody love it, although they could have done some engine versions...) Book needed some more facts and figures for comparison and also some further investigation into why there is such a disparancy between US and European standings....but guess that is what you`ll have to argue about in your assignment...That`s what i did!!!!!!!! good read, well done.

Outstanding book well penned and detailed as one would expect A model of how to do business I can recommend this to all managers Q

Good read

I bought this to find out a little bit more about the Lexus brand having acquired a very nice Lexus 350h. The book is interesting but overlong. I bought my copy second hand. I am glad I didn't pay full whack for it.

Das Buch ist sehr gut zu lesen, auch der nicht perfekte English-Kenner kommt gut damit zurecht. Man erhält nicht nur einen sehr schönen Einblick in die Geschichte und Entstehung sowie Weiterentwicklung der Marke Lexus, sondern kann auch die sehr ausführlich beschriebenen Herangehensweisen, die zur Etablierung einer Marke, zur Gewinnnung von neuen Kunden und zum Erreichen von hoher Kundenzufriedenheit notwendig sind, nachvollziehen und in sein Tätigkeitsfeld übertragen. Das Buch ist ein Muss für jeden, der sich damit beschäftigt, wie man Kundenwünsche antizipiert und nachhaltig erfüllt und damit Kunden gewinnt und an sich bindet - besser noch: begeistert. Viel Spaß beim Lesen!

Great value on this book. Took a while but that's expected as the used booksellers ship via media mail and that takes at least 6 weeks from USA to Canada. Thanks

Excellent read, should be supplied with every Lexus LS400!

historia de lexus y toyota paralelamente, en ingles y con muchos datos

for Lexus owner only