American Crew Forming Cream 50 g

Immaculate product. Great value.

A little goes long way and works the next day too..

This stuff is magic. When you put it on, it might look a little greasy. Like me, you might think "oh god it looks like I've just dunked my head in a deep-fat fryer"...But...Either wait a little while for the water to evaporate, OR, try messing up your hair with a towel. This will give it texture, separate the strands, and remove excess. Then re-style. You'll find your hair sits really well and doesn't look like it has too much product.American Crew styling products are all very good. They really know their stuff. This one is probably the best one, alongside the blue fibre. It's great for thinning hair because it seems to make the hair thicker - probably through a coating polymer.The one thing I would prefer is that it could be a firmer hold. However, just use a quick blast of hair-spray afterwards and you're good to go.

Love the size for throwing in a bag / toiletry kit. Lasts me 6-8 weeks even using most days. Really great stuff, not sticky or too glossy

It has taken me 25 years for me to find a decent hair product! This is it.I've been using this stuff for about a year now and it is amazing. I'm blessed / burdened with straight and extremely fine hair, so trying to find something that can help give the illusion of volume and also be controllable has been hard. This product is quite thick (it is a cream, but it is heading almost toward a thin paste... imagine something similar to vaseline in consistency) and feels ever so slightly gummy, but it has a lot of texture. It does add a little bit of shine to your hair. It provides medium control (so you can put some pretty interesting shapes / definitions into your hair) and you hardly need any of it to get a good finish.There aren't really negatives to write home about, other than the fact that I haven't ever seen it in the supermarkets (hence the use of Amazon) and it isn't the cheapest hair product. It is certainly worth the premium (for me at least) as I've tried most of the products you can buy off the shelf at the supermarkets and this stuff is in a different league.

Not for me to greasy.

Love this product. First time getting it and great for a decent hold without using massive amounts. Non greasy and only a small amount needed through wet hair and then blow dried into you preferred style works brilliantly. Highly recommend

I don’t really do reviews but I feel like this product needs a review. I bought this in July 2021. We are now in April 2023 and I still have plenty left I think I will get another 4/5 months more out of it has lasted me near enough two years already and the product is excellent and a little bit used is enough for a full grown hair money well spent in my opinion and I’ve used it most days. Will definitely buy again that’s for sure👌