The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

描述

With Hong Kong boasting more Gucci and Hermas stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. "TheCult of the Luxury Brand" illuminates the mysterious inner workings of Asia s love affair with luxury for business professionals and intrigued consumers alike."