Naresh K MalhotraMarketing Research: An Applied Orientation

I was very impressed by the delivery time of my order. It took only a few days for my purchase to arrive. Although the textbook had some exterior damage (dents on the cover), it was wrapped in plastic and contained the CD which it was supposed to include. I would recommend this vendor, though perhaps the items received may not be in absolutely 100% perfect condition.

It's a good thorough book and can also be used for a solid overview. The author is a Marketing Researcher genius. Downside, 1st chapter has highlighting that came when the book was first delivered.

Even for those working in the field, this book is a bible.

When a textbook is as expensive as this one, I generally have high expectations. I just have to ask, how can the publishers justify a textbook retailing for THIS MUCH and still be too lazy to include a glossary in the back of the book?Also, the material is far too repetitive. I expect some repetition in textbooks to reinforce base concepts, but I think there's probably thirty percent that could be cut out of this text without any detrimental effect.

The book has helped serve as a guide for me as I study for my certification in Market research. It was a bit expensive but is proving to be worth the expense as a continue guide and reference even after exams.

It is an excellent book.It is very easy to read and comprehensive.I like it, I recommend this book.

The book was published as been in very good conditions but the cover is ripped and taped together and it's falling apart.

Gives you a good foundation in the beginning and builds on that foundation all the way through. What I liked best was the case studies and examples that were given constantly ... awesome!

Very comprehensive and thorough coverage of marketing research.