Buy Kellogg on Marketing 2 by Tybout, Alice M., Calder, Bobby J., Kotler, Philip (ISBN: 9780470580141) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: A Great Book: Kellog on Marketing - It opened my eyes to new dimensions in marketing. The authors know their onions. I will keep it as a treasure and a reference. Worth the price. Review: I was a little bit concerned about buying this book, I thought it might be difficult to read. I am happy to say it is very well written and I am enjoying every minute of it. I definitely recommend this book to anyone who wants to understand marketing. I wish I had a book like thIs 10 years ago.
| Best Sellers Rank | 2,119,114 in Books ( See Top 100 in Books ) 450 in MBA Reference & Education 11,442 in Sales & Marketing 20,276 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.6 4.6 out of 5 stars (75) |
| Dimensions | 16.26 x 3.56 x 23.62 cm |
| Edition | 2nd |
| ISBN-10 | 0470580143 |
| ISBN-13 | 978-0470580141 |
| Item weight | 662 g |
| Language | English |
| Print length | 448 pages |
| Publication date | 17 Sept. 2010 |
| Publisher | Wiley |
C**S
A Great Book: Kellog on Marketing
It opened my eyes to new dimensions in marketing. The authors know their onions. I will keep it as a treasure and a reference. Worth the price.
R**S
I was a little bit concerned about buying this book, I thought it might be difficult to read. I am happy to say it is very well written and I am enjoying every minute of it. I definitely recommend this book to anyone who wants to understand marketing. I wish I had a book like thIs 10 years ago.
D**V
Every marketing manager needs to have this book in their library.
P**Y
This book strips away the hyperbole that so often surrounds marketing to provide a straight forward means of conceiving of potential markets, understanding consumer goals and positioning products/services to compete. A great resource for any practicing marketer.
A**R
The best book after principles of marketing by kotler n other 3 authers.
A**N
I'm a consultant and educator. In helping clients to recognize that smart marketing strategy requires effective market segmentation I often recommend they read Identifying Market Segments and Selecting Targets (Tybout, Alice M., and Grayson Kent), just one of the three chapters in Kellogg on Marketing, 2nd Edition, that are each in their own right worth the price of this book. (Chapter 1, Creating Customers and Shaping the Competitive Game and Chapter 4, Developing a Compelling Brand Positioning). These are just three of the chapters in this book that I've found to be valuable additions to the marketing literature.
