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E**L
I reviewed this book ahead of time through interlibrary loan. It's SUPER!
Though its 10 year age might have "put me off," I read it from cover to cover and KNEW I had to have it. I presented it at the staffing for my practice. I think we will do an in-depth training for the entire staff based on the information here. I strongly advise this!
A**R
Not very insightful
I think this book would be good for someone who has never been exposed to any marketing concepts but it is not very original and was mostly disappointing to me. There were defintely not any "a-ha" moments as I read through this book, just the standard encouragements that most marketing books would offer you. It is just a very basic book!
