e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool

What a wonderful, luxurious foundation. You can apply it with light, medium, or full coverage. You can find your PERFECT shade match. There are so many to choose from. If you have cool tones in your skin, the cool tone shades really perform. I will certainly purchase this again. It's now on my daily makeup routine. I love the satin finish. The smell is minimal and is not an oily or dewy finish. The price point is right on. I can't believe how much money I have burned on expensive foundations. E.l.f. I love you.

I love this foundation!! I wear it nearly every day and I find it to be perfect for my combo skin. It stands true to its claims to be buildable coverage, and (along with the rest of my makeup routine, which primarily happens to be elf) leaves my skin looking hydrated and even. Cons: sometimes it’s a bit slippy, and I used it on my sister’s face (who has much smoother skin than mine) and found that it had trouble staying in place/blending with the other products. It could have just been the way I was using it though. For the most part in my own use, it works perfectly.

Hoping this helps someone like me - I’m in my late thirties and my skin is definitely showing signs of aging. I haven’t worn foundation regularly in years because I couldn’t find one that wouldn’t settle into, and accentuate, my fine lines, making me look like a crusty baked good by the end of the day. This popped up several times in my various searches to find a good medium-coverage foundation for mature-ish, oily skin with lots of red sun damage to hide. elf is hit and miss for me - the products that are good are REALLY good, but the products that are bad are REALLY bad. Took the leap and I’m so glad I did! The shade is a surprisingly great match, the coverage is light to medium and very buildable, it hides my redness just enough and doesn’t accentuate my fine lines. The finish is beautiful - satiny with a bit of a glow. My only complaint is the coverage fades after a few hours. I didn’t have my setting spray with me so perhaps that will help.TLDR; great foundation for maturing, oily skin. Definitely needs a setting spray.

I’ve used Lancôme foundation for years but wanted a lighter application for everyday use yet even out my skin tone. This product does give light to med coverage at a great price. Covers or diffuses my redness, age spots (in my 70’s) and does not crease or cake. I use alot of moisturizer under this and it blends well with a brush. I put some dots of product on areas of face, let sit for few minutes then tap to blend with brush. Washes off well and cannot feel it while wearing throughout day. My new favorite at a great price.

I was hoping to like this, but it wasn't meant to be. My first time trying it was pretty bad. It clung to dryer spots, sunk into any crease or pore, and looked heavy. It is a lighter coverage but somehow still looked heavy/cakey in areas. I really wanted this to work, so I put extra effort into my skin prep. I used a sponge and less product. It still looked patchy. It sunk into my smile lines, forehead lines, and around my nose. I tried for a third time with a more gripping primer, sponge and brush, and grail powder. It just seemed no matter what combo of product I used, it didn't look good. If I can get a nice even application, I think it would be a pretty foundation.

Lightweight and flawless for every day.This foundation gives just the right amount of coverage while still letting my skin breathe. It blends beautifully and doesn’t cling to dry patches or settle in lines. Looks natural but still evens everything out—my new everyday go-to!

I really love this product it really is light weight on the face which I do really love as I am always going for a more natural look. The quality is amazing and really is long lasting making the product very effective. I would always have to say the color match was pretty close to perfect.

I absolutely love this foundation, I’m glad i tried it because now I’m hooked. I matched myself with shade 53, and it was a perfect match. Even with my hyperpigmentation the foundation covers it very well, and that’s without a color corrector or concealer being applied to my skin first. I have combination skin, and after hours of wearing it I’m not oily or dry.