Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool

I’ll be honest, I was nervous to try this foundation because I usually spend over three times as much on high end brands. But, as usual, e.l.f. absolutely delivered. The medium coverage is spot on, enough to even everything out while still letting my skin look like, well, skin. It gives such a natural finish that honestly, surprised me. The blendability is dreamy too, no streaks, no patchiness, just smooth and seamless with a brush, sponge, or fingers. I’ve got combo skin that can’t decide who she is, and this foundation just rolls with it. It has a lovely moisture level, hydrating without getting greasy, and it wears comfortably all day without clinging to dry spots or melting off the oily ones. The size of the bottle is generous for the price (seriously, my wallet is still in shock), and a little goes a long way. If you’re on the fence because you’re used to splurging on foundation, consider this your sign: save your coins, keep your glow, and let e.l.f. do what e.l.f. does best, come through every single time.

Okay so I’ve been using the e.l.f. Soft Glam Foundation for like two weeks now and I’m actually obsessed. It gives me that smooth, glowy-but-not-greasy look that I’ve been trying to get forever. It’s medium coverage but buildable, so I can wear it light for class or layer it up for going out. Plus, it doesn’t feel heavy at all — like my skin can still breathe. I have combo skin and it holds up pretty well throughout the day. I don’t even need to set it with powder unless I’m gonna be out for hours. Also, the shade match was shockingly good for a drugstore foundation. And it’s under $10?? Like hello, budget baddie approved. Con: If you have super oily skin, you might need to blot or touch up after a few hours — it’s not totally shine-proof. But overall? 9/10. Definitely staying in my makeup bag.

Elf have great products and this foundation is a good one. I have seen so many good reviews online raving about it, and I own the previous version that sadly elf is discontinuing. I decided to try it and I have to say I was a bit dissapointed. Don't get me wrong, it is good for every day use, it is really good, but it isn't better than the previous version, the flawless satin foundation (see picture). What I like about it is that it is very lighweight, it feels like you are not wearing anything. It blends super fast and easy. The shade range is phenomenal, you will find your match for sure and mine was perfect for my skintone. It has a beautiful satin finish that makes your skin look healthy. What I dislike is that it has less coverage than what I expected. It says medium but it is not quite there and you can't build it too much because it looks cakey. I have some acnee marks and some discoloration and I have to use a full coverage concealer underneath because they will show thru the foundation and I didn't have this issue with the previous version, that was also medium coverage, but it covered my discoloration and it was buildable. This one also looses in comparison with the previous one in packaging. The old Flawless Satin Foundation came in a frosted glass bottle with a pump which I prefer to this plastic tube. In conclusion, this is a good product at an excellent price point and I believe a lot of people will like it. I will definitely use it but I don't think I will buy it again for the reasons mentioned above. There are other foundations I like more at a comparable price and I will continue to buy the old formula as long as it is available.

This product is amazing. It is all that it says it is. Great medium coverage, build able too. This didnt dry my skin and I had lots of compliments on the color and shade match. No scent, not sticky. Easy to apply and feels nice on my skin. Very breathable.

I loved this foundation! The e.l.f. Soft Glam has a super lightweight texture and leaves a beautiful, natural satin finish. The coverage is medium but buildable, perfect for both everyday wear and special occasions. It lasts for many hours without feeling heavy or creasing, and it also keeps the skin hydrated. The shade 20 Light Cool was exactly what I needed. For the price, the quality is excellent. I would definitely buy it again and I recommend it 100%!

Just ok. I wasn’t wowwed. Color was too yellow for me even tho was cool/neutral. I returned.

I am a mature gal of 73. I ordered the Fair 11 and it's just a tad too light, but I am not returning it. I'll use it as a base coat. Just ordered Fair 13 which should work for me. I love this product. It goes on smoothly and after finishing with powder (also e.l.f), I don't feel like I am wearing make up at all. It's a terrific natural look. I look like my better self, not artificial. I'm not sure why, but I feel my complexion has improved with this foundation.

to all my makeup girlies on a budget, this is worth the coins. the quality, the perfect match it’s giving everything the we need it do. for my skin type it’s definitely dewy, its definitely build able, it feels so natural.