e.l.f. Flawless Finish Foundation, Lightweight & Medium Coverage, Semi-Matte Finish, Caramel, 0.68 Fl Oz (20mL)

I bought five ELF products to try them out as everyone and their uncle was telling me how good this brand is. I’m a little qualified MUA - and I usually love Juvia’s Place makeup (which is now in our UK drug stores which is great for someone like me that has been ordering from America for years)!Anyway, decided to try a primer, two different sets of foundation (this one and the powdered foundation “camo” range) but this one was my favourite.Glides on like butter and very silky.I also used the ELF Illuminating Face Primer which seems like a great base (but it’s very glittery/glowy and I looked like Edward from Twligjt with just the primer on)I also used this foundation, the primer and the ELF Colour-Correcting eye brightener and tbh I’m very impressed.No pilling. None.Used with a brush applicator.I’m still waiting on the setting powder that’s due tomorrow but so far I’m impressed. I managed to get this discounted in the sale too. It wasn’t much but it was something.I’d rate this as good as Dior. It truly is medium coverage but also buildable. Isn’t cakey either. I’d definitely recommend this product over the powdered version because that pills like crazy.Well worth the money and well worth trying out if you’re like me and taking a gamble on this.Definitely recommend this. But AVOID the Camo powder range as it does pill. Nobody’s got time for that!!!

This is my favourite foundation I used to have a massive issue with colour match every single product I would use was rather too light, too dark or too pink for my skin tone.I give up for some time to look for a perfect foundation for myself until I had a big event coming around and I decided I really could use a good foundation.I needed it quick so I can test it before the big day I wasn’t quite sure about the elf but I was like for that price let’s see what that has to offer.I am having a very good relationship with this product. Never let me down, lasts all night out on my face, doesn’t come off easily while raining or when the face has a contact with water.Now about quality, I really like the effect after one pump of the product, your skin is even talking about the colour but you don’t have a full coverage. If you using two pumps (for me it’s too much I feel like my face is caked with it) then you getting a nice coverage might need to use concealer for any pimples you have on your face.Let’s talk about effectiveness, one bottle last me around 2,5 months. I’m mostly using make up everyday so I think that’s actually not bad.

I have used il makiage for a whole but looked for a cheaper alternative and this is it, it covers really well and feel nice and light on your skin, you don’t need to use much. The only negative is it smells a little plasticky and I was surprised by this.

I bought this product for an evening event, I wore it over the elf halo glow, I didn't wear a primer, but I did use a setting spray, so wasn't sure how well this would last. The makeup was still looking good when I took it off, it had gone ever so slightly cakey around the nose area, however nothing noticeable. Despite dodgy online shade matching in the past, this foundation was a perfect shade match, and not at all orange. The coverage is nice, and buildable so if you want a more natural look, this product will work for you. This foundation doesn't go dry or cakey around dry spots, acne ect, and it made a nice smooth base, concealing any redness. All in all, I'm really happy with the product and will be repurchasing!

Honest review:Pros: Great foundation for “every day”. It’s very silky and feels nice on the skin. It’s not heavy or cake-y. A buildable foundation. Applies well and isn’t patchy (like so many others are!)Cons: Shade was off (likely due to me buying online). A bit chalky. The swatch pic on the advertisement makes the consistency look thicker than it actually is (its more runny in real life than the buttery look in the ad). Doesn’t last long at all. It’s like a tinted moisturiser. Just melts into the skin and disappears 🥶Personal view: I wanted something more affordable, light and pliable (with more coverage) than my huda beauty foundation. But this was just really runny, pale and didn’t last long. Can imagine there are better quality foundations at this price range. Don’t buy this if you’re looking for a night out makeup. Great foundation for every day when you can’t be bothered getting all done up. Would recommend trying your shade in store before purchasing to avoid disappointment. Also last tip - I found it goes on better / lasts longer with the ELF PUTTY primer😄🌸Pictured is the huda beauty foundation (left) and the ELF foundation (right)

Good buildable coverage, nice selection of shades and true to the tones in the pictures.Set with a small amount of translucent powder this last for a full 12 hour shift and beyond. Not cakey and a little goes a long way. Good value for money.

I really don’t rate this foundation, I’ve had other elf products which I’ve loved but not this particular foundation. I like more coverage, I know you can build but when you try and apply more it kind of removes the previous layer, it looks patchy and streaky in my opinion, also it seems to take ages to dry on your face, feels tacky all day and when I went over it with my powder, contour and blush, it just didn’t sit right, over all. Not a fan