MaybellineNew York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml)

Maybelline’s Grippy Primer Serum is an affordable, high-performing primer that combines skincare benefits with effective makeup grip. Packaged in a sleek glass bottle with a dropper, it feels luxe and allows for precise application. The lightweight, serum-like formula absorbs quickly and leaves a slightly tacky finish that helps foundation adhere smoothly and last longer. Infused with 2% niacinamide and glycerin, it hydrates and plumps the skin without feeling greasy, making it especially suitable for dry to combination skin types. It’s also fragrance-free, vegan, and non-comedogenic, appealing to sensitive skin users. While a few with oily or acne-prone skin have reported mild breakouts, most reviews praise its smoothing texture, added makeup longevity, and overall performance—making it a standout in the drugstore primer category.

This a fantastic primer and my new favourite. It minimises my pores and keeps my makeup in place all day. Will be buying again

Have used a few times and appears to be a good primer it’s a little more expensive than I’d usually buy but seems to be working well.

I was recommended this by a friend who’s a professional makeup artist / youtuber (PromakeupartistMissErin) as an even better dupe for the Milk Hydro Grip primer – and she was absolutely right! Its much better. I have very dry skin and, no matter how much skin prep I do, my makeup can sometimes end up looking flaky. This primer made such a difference – it sat perfectly under my makeup, kept everything smooth, and gave me a hydrated finish that lasted. I’ll definitely keep using this and highly recommend it to anyone with dry skin who struggles to get their makeup to sit nicely.

Although I’ve only been using it for a few days, I haven’t noticed any skin irritation or anything. I love that when you first put it on it’s grippy/tacky, but dries down and feels like nothing on the skin

Expensive item, good on skin but makeup still rubs off - so it still allows marking clothes. I'm not convinced the potion works at all but as I have sensitive skin I can confirm it didn't affect my skin or lips.

Great primer, just as i expected it to be, you dont need an awful lot, apply wait a few minutes then apply foundation, and my make up goes on smooth and stays put all day.. love it

Brought for daughter and she says it’s really good only got to try someOf it as it had leack out in package box but there was some left and she tries it and said was really good and she would bye again