SchwarzkopfKeratin Color Permanent Hair Color, 10.1 Extra Light Ash Blonde, 1 Application-Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

New favorite box dye!! I’ve been using L’Oréal for years, but just wasn’t happy with it anymore.I used this to lift my brown hair to a medium golden blonde and it looks SO good. I love that it comes with a formula to protect your ends and to eliminate brassiness. Will definitely buy again!

This brand is the only hair color that actually dyes your hair comparably to the shade on the box. And the color lasts a good while (depending how fast your hair grows.)I give it 5 starts any day.

I purchased apricot blonde.The natural color of my hair is strawberry blonde. I am 60 years old so from time to time the darker red comes in and some of the white hairs are coming in.So I wanted to brighten it up and even out the darker and lighter tones… While maintaining natural highlights.I did not want to have an orange head!I wanted to maintain the most natural look since I'm extremely light skinned.And this totally did the trick! The color is perfect! It's not far off from my natural… It's better.I think if you had gray hair or very very light blonde hair it might turn out orange. And if you have darker hair, I'm not even sure if it's strong enough to lighten it.But, if you're a redhead or a strawberry blonde and you want to even out your tones and brighten your color, this is definitely the one for you!The first two photos I added are the after. The third photo is the before.It is a subtle difference but much better!

This is an excellent product. I have used it many times and will continue to use it. HOWEVER...I learned that it is imperative to open the color kit when it arrives to make sure that all the tubes and bottles are included.I did not do that, and today, when I wanted to color my hair, I discovered that the kit was incomplete and useless.Worse, I can't return it because I missed the return time window. Otherwise, very satisfied - no harsh odor, great color, long lasting.

Do not trust this hair dye. I bought their latest new color to even out my hair as my gray and white grew into my lighter brown. It has literally destroyed my hair. My hair is falling out and breaking. The color I picked had absolutely no red in it. I didn't have red in my own hair. Yet I came out with orange hair, i called the company and the woman told me to use an ash color to cover this. I did that it was just as bad and still red. Just not as orange. I was just about to go on vacation and was horrified with what I was dealing with orange hair. The woman again, told me to try using a darker ash brown, which wouldmake darker than what I had started with with wanting to level out my hair color in the first place. The Hair Salon in Georgia tried using toners to tone down the orange, which just made it a softer orange. But still orange. I ended up being forced to have them dye it brown, in order to try and cover some of it. But even then, the red is bleeding through. My hair is now breaking off and my hair. That is down to my waist. But on the sides of my head, it is only four inches long, dry and frizzy. My hair is totally destroyed, and it's falling out. I now have a bald spot on the back of my head with almost no hair. The company refuses to help me saying they don't know if I was bald to begin with. I would not trust these products. The color I started with, and the color that was on the box are nowhere near, where what the color is that ended up on my head with two different of their products. Use their die at your own risk.

What a wonderful product. My hair has been very damaged since a long illness at the end of last summer. I've been faithfully taking supplements and using biotin and hair regrowth shampoos but my damaged hair still looked very thin and sparse. I bought this color which is just a shade lighter than my natural color and wow! What a difference! My hair looks so much better and feels so much thicker and fuller. It looks healthy again. I highly recommend this hair color.

This product works really well for me. I have very dark brown hair, with some grey. My first time using the almond blonde I did use 2 boxes, as I have thick hair that is past my shoulders. Then ends of my hair had older dye, but this lightened my hair up quite a bit, leaving me looking like I had been in the sun on a beach. I was surprised by how many compliments I received, many thought it was natural. I've used it twice now, and plan to keep using this.

I gave this hair dye 3 stars for a few different reasons. I have shoulder length, thick, curly hair and I purchased two boxes to ensure that I had enough dye. I used both boxes. My hair naturally pulls red but I was hoping since this dye came with a purple conditioner that I would be able to achieve the ash blonde as described on the box. Unfortunately this dye did not give me the color I was hoping for. It was super gentle on my hair and after I styled you can see my hair looks extremely shiny and healthy. It just was not the color that was described on the box.