From Impossible to Inevitable: How Saas and Other Hyper-Growth Companies Create Predictable Revenue

Jason and Aaron with their years of experience have a lot of advice for both upcoming and established SaaS companies. Whether you have or have not gained traction,you will find lots of insights on building SaaS teams, pricing, positioning, and managing teams. The last chapter is not needed, but apart from that the entire book is useful. I am from marketing so only some sections were relevant to my function per se But it helped me understand more about the perspective of founders, investors and other teams like sales. Read it and you will leave as a wiser SaaS professional.

This book is great to motivate you towards establishing a sales system for your business that actually works for you. It has lots of real business examples.

Veio com a capa solta... tive que colar com cola.Pelo preço é horrível...Parece que baixaram o pdf e imprimiram na mão...

Best book I've ever read.What I like most about this book is that it is so much different than any other business book I've read and the reason for that is the advice is from two people who have "been there done that". There's no advice in this book that Aaron or Jason haven't gone through themselves and seen success with. It goes through what it really takes to successfully build a fast growing SaaS company.Aaron doesn't provide advice that he hasn't implemented, this book isn't about a single topic on a certain part of growing a company, but the entire process. The sales accomplishments that Aaron achieved at Salesforce is outlined in detail based off his EXPERIENCES. Jason grew his company (and is still growing) and also shares his advice on what made things successful.But most of all I love how they outline not only the things you HAVE to do, but the MISTAKES they've made and how to avoid them. These two have put their collective knowledge of growing a business from zero to millions based on their real world experiences. This books lets you learn from their mistakes so you don't have to and their wins so you can get their faster.To really put it plainly, this book can help save your company millions of dollars. Seriously. Hire a bad VP Sales? Welp, their goes your Q1 and potentially worse. Price your product too low? Welp, you're missing out on millions potentially. Having a bad year? Yes that really happens but you're not the only one this happens to. This book covers the hard topics that you can really only learn from people who have "been there and done that". Aaron and Jason are true examples of those that have struggled, won, and put their collective experiences together in one book that basically is the new bible for SaaS companies to grow in my opinion.

(English review below french one)J'ai lu les meilleurs livres de vente US, pratiquement tous. Celui-ci est le plus complet sur tout ce qui concerne la mise en place ou l'optimisation d'un service commercial. Et ce qui est génial c'est que rien n'est oublié tant qu'il s'agit de stratégie. Par contre ce n'est pas le genre de livre qui vous donnera des exemples de scripts, ce n'est pas un livre sur l'opérationnel du commercial mais plutôt sur la stratégie du dirigeant ou du directeur commercial et vraiment, tous les aspects sont couverts jusqu'aux seules vraies bonnes questions à poser en entretien d'embauche de commerciaux. Mais alors pourquoi pas 5 étoiles et seulement 3? parce que pratiquement tous les liens qui figurent dans le livre vers des ressources additionnelles (sur le site de l'auteur) qui complètent le livre sont soit des liens morts soit des pages "en cours". Inadmissible vu qu'en achetant le livre, nous payons pour ce contenu qui n'est pas là. Il sera peut être là un jour (le livre est sorti en 2019, donc récent) mais je ne vais pas surveiller le site "jusqu'à ce que...". Donc sot c'est de la négligence et ça vaut 3 étoiles malgré l'indéniable utilité/qualité du livre, soit c'est une pratique pour assurer du trafic au site et alors dans ce cas, cela vient en contradiction des bonnes pratiques prônées par le livre et dans ce cas ça ne vaut même pas une étoile. Bref, je ressens une amertume envers cet auteur pourtant génial dans son domaine. Je suis prêt à revoir cette évaluation si l'auteur met en ligne toutes les ressources promises (surtout que le livre n'évoque jamais le fait que les liens ne sont peut etre pas encore prêts). Au moins maintenant vous savez avant de faire votre choix.I've read the best US sales books, almost all of them. This one is the most complete on all that concerns the implementation or optimization of a sales team. And the great thing is that nothing is forgotten as long as it's about strategy. On the other hand, it is not the kind of book that will give you examples of scripts, it is not a book on the "field" aspects of sales but rather on the strategy of the sales manager or CRO/CEO and really, all aspects are covered until the only real good questions to ask in a salesperson recruit interview. But then why not 5 stars and only 3? because almost all the links inside the book to additional resources (on the author's site) that complete the book are either dead links or "in progress" pages. Inadmissible since by buying the book, we are paying for this content that is.. not there, empty! It may be there one day (the book was published in 2019, so recent) but I will not monitor the website "until...". So stupid is this negligence compared to the intelligence of the author and it's worth 3 stars despite the undeniable utility/quality of the book, or... it could be a practice to ensure traffic to the website and then in this case, it contradicts the good practices advocated by the book and in this case it's not even worth a single star. In short, I feel a bitterness towards this author who is nevertheless brilliant in his field. I am ready to review this evaluation if the author puts quickly all the promised resources online (especially since the book never mentions the fact that the links may not yet be available!). Now you Know!

As someone on the technical side of a SaaS startup, I found this book really useful to understand and get more involved with the sales and marketing side of the business. Some topics start with obvious sounding advice, but the level of detail and insight given goes far beyond the obvious and has clear actions to move ideas forward. My main area of interest was how to scale sales and the detail provided has helped force and shape conversations that needed to happen. I think the book will serve as a useful reference while the business evolves as it covers different stages of growth.