L'Oréal Professionnel ParisL’Oréal Professionnel | Shampoo, For Grey, White or Light Blonde Hair, Serie Expert Silver

I’ve been using this shampoo since I started bleaching my hair many many moons ago. I stopped using it for a brief period to sample a more expensive branded shampoo that did the same thing, but had a marginally nicer smell (this is not a bad smelling product) so I returned to this one again more recently - it’s undeniably excellent value for a professional grade shampoo and really does the job.I use it once a week and allow it to sit on my hair for a few minutes before rinsing. If I use any more than once a week, the ends of my hair end up going a bit dull. But in moderation it really works for reducing any brassiness and my hair remains a lovely cool blonde between trips to the salon. It also gives my hair a really nice clean feeling. My hair is on the oily side, so I haven’t suffered from dryness as such, but I do imagine it could slightly exacerbate this in dryer hair types, so it’s worth following up with a good moisturising conditioner.I’m also a very big fan of the redesigned bottles - they look really nice in my shower. All in all, I’m glad I returned to this product.

Leaves my natural greying hair feeling soft and bright

This product is an amazing item, keeps my blonde hair like it’s just been done, no other purple shampoo touches this

I wasn’t sure how this would perform on my hair as it’s 70/30 grey/natural colour. However even the natural darker colour looked brighter. Very happy with the results.

This shampoo is amazing. My bleached blonde hair was starting to look very yellow. Used this once so far and it toned the yellow straight away and left me with fresh looking blonde hair. My roots were also starting to look quite dark against the yellow and now it all just blends in. Definitely will be buying again.

I use it a lot as a shampoo followed by a decent conditioner and sometimes if I feel my hair needs it I put it on my hair and let it sit for about 5 mins before washing it off. I’ve used it for a long time and never had any issues with it, a little bottle goes a long way!

Cheaper than hairdressers

I have now ordered this product 4 times. It is the best silver shampoo I have used and I have tried many different ones. It doesn't turn your hair blue/purple like many others.