Can I Saw Red work on brown hair?

I Saw Red is among our more vibrant colors so if you apply it to dry hair, the color should show up if your hair is light/medium brown. The color will be more muted than we advertise. You will always need to try a strand test to see what results you could get before going for a full head of color. - Pharmapacks, the exclusive authorized seller of Bleach London

Do I need to bleach my hair before using this?

For best results, we recommend bleaching and toning before adding a Super Cool Colour as long as the bleaching process is suitable for your hair. Always do a strand test before bleaching, toning, and coloring to check the condition of your hair and how a product will look. - Pharmapacks, the exclusive authorized seller of Bleach London

Will this work on natural blonde hair?

If your hair is very light blonde, then it might work. We always recommend doing a strand test before so you can check how the color will look on your hair. Try applying the Super Cool Colour to clean, dry hair and leaving it on for 30 minutes before rinsing – this can help the hair absorb the color better. Naturally blonde hair can be resistant to semi-permanent color so it may need to be bleached beforehand. - Pharmapacks, the exclusive authorized seller of Bleach London

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🔥 Dare to be unforgettable with I Saw Red!

SAFE SUITABLE - Gentle enough for all hair types, best on lightened or blonde hair, with recommended patch testing.
TURN UP THE HEAT - Ignite your look with a fiery red that lasts up to 30 washes—perfect for bold, statement-making hair.
CLEAN CONSCIOUS - Vegan, cruelty-free, and free from bleach, ammonia, and parabens—beauty without compromise.
EFFORTLESS APPLICATION - Just 30 minutes on towel-dried hair for vibrant color that’s easy to achieve at home.
CUSTOMIZABLE COLOR BOOST - Mix with Reincarnation Bond Restoring Mask to keep your red vivid and your hair healthy.

Bleach London’s I Saw Red is a semi-permanent, vivid red hair color cream designed for bold, temporary transformation. Vegan and cruelty-free, it delivers intense red hues lasting 2 to 30 washes without harsh chemicals. Ideal for lightened or blonde hair, it offers an easy 30-minute application and pairs with a bond-restoring mask to maintain vibrancy and hair health.

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.