Color Psychology and Color Therapy: A Factual Study of the Influence of Color on Human Life. Paperback – November 4, 2013

Birren's study of the impact of color on psychology and physiology was groundbreaking in its time, and many of the color applications that are now seem so normal to us --yellow stripes on hazardous materials, muted green walls in institutional buildings, orange/ red /brown decor in fast food restaurants- have their roots in his work. This is not a touchy feely book about how color affects your mood, but a fascinating study of color's effect upon the body itself. It's a highly readable, highly informative classic in the field, and should be in the library of any designer.

I've had this book for a couple of years now and there is a lot of great info here. Like many books, there are things that I personally may not completely agree with, but when I keep looking into what's here, I can only recommend.

Bought for my daughter. She's developed an interest in this theory and it proved interesting to delve into.

interesting

i sort of laughed when the book references negroes and women (as if they are only housewives) but the author makes a point to go out of his way to basically conclude that there is no conclusion. he makes many interesting points on the individuals' biological response, conditioned response, and general inborn responses to light and color based on years of study relating to birds, bees, psychotics, and people in general. i will keep it as a tool to look back on and relate to my architecture planning but would not really recommend someone expect too much out of this book.

Good information...

Absolutely not what I expected. The description is a bit deceiving. More about eye sight than psychology. Wasted money on this one.

Yes it did.