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M**M
Very very good for designers
I love reading design books. This is a very important set of material to put into your arsenal if you are designing products. It’s easy to overlook it because of how it’s laid out, but it is very well written and organized. I would definitely recommend it if you are a designer.
M**.
New designers should buy this book!
If you are a young designer I definitely recommend this book for you. It is worth it. Some might think it is not worth it, but I totally disagree. I would say the way everyday things are made, especially on the internet, are based on TONS of studies to catch people’s attention. Design is not only about making a beautiful webpage or app, it’s also something that uses science and psychology.
K**R
Worth to read
Very good book with solid scientific references. Very worth value to buy, if you are a product designer. Good reference to argue with your stupid colleagues who use common sense to criticize the design.
E**L
Great book with tactile things to implement in product design
Easy to read for just a few minutes a day, because of the format. Tactical things you can implement immediately. The kindle edition, unfortunately, is terribly formatted- which is ironic for a design book. That made the experience a bit less than. But content is great.
N**I
Great, easy source!
Lots of great information with cited sources of why you should design what you do. Highly recommended!
A**E
Great
Love this book!
A**G
Great resource. Skeptical of some items.
Great book with wonderful citations back to the original studies. There are a few typos and some of the concepts might need to be flushed out more, but otherwise this book compiles a lot of really great concepts and research into one place!
