Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair

Ordered to help take the brass coloring out of my hair from dying it blonde. It didn’t take all of the brassiness out after the first use; but I’m going to keep using it to see if I let the product sit on longer if it will work better. It has a nice, subtle cucumber smell.

Works great

Paul Mitchell Platinum Blonde Purple Shampoo: Effective Brass-Busting, But Consider Potential DrawbacksPaul Mitchell Platinum Blonde Purple Shampoo is a popular choice for neutralizing brassy tones in blonde hair. Here's a breakdown of its pros and cons to help you decide if it's the right purple shampoo for you:Pros:Effective Brass Reduction: Many users report this shampoo effectively combats brassiness and yellow tones in blonde, highlighted, or gray hair, leaving hair looking brighter and cooler-toned.Gentle Formula: The shampoo is generally considered gentle enough for regular use, unlike some harsher purple shampoos that can be drying.Color-Safe: It is formulated to be safe for color-treated hair, making it suitable for most blonde hair types.Pleasant Fragrance: Users often mention a pleasant and refreshing scent.Cons:Potential for Drying: While generally gentle, some users with dry hair experience dryness or increased frizz after using this shampoo. Deep conditioning is recommended to counteract this effect.Uneven Color Deposit: A few users report uneven color deposit, especially on hair with highlights or different blonde tones. A conditioning mask or consulting a hairstylist for application tips might help.Price: Compared to some drugstore purple shampoos, this product falls on the pricier side.Overall:Paul Mitchell Platinum Blonde Purple Shampoo is a well-regarded option for reducing brassiness and achieving cooler blonde tones. Its effectiveness, gentle formula, and pleasant fragrance are its strengths. However, the potential for drying, uneven color deposit, and higher price are noteworthy drawbacks to consider.Here are some additional points to keep in mind:Patch test before use: As with any new hair product, it's advisable to do a patch test to check for potential allergic reactions.Conditioning is key: To prevent dryness, follow up with a good quality conditioner after using this shampoo.Consider alternative application methods: Some users find applying the shampoo to wet hair, letting it sit for a shorter time, and then rinsing thoroughly helps achieve desired results without excessive drying.If you're looking for a powerful and effective purple shampoo to combat brassiness in your blonde hair, Paul Mitchell Platinum Blonde is a good option to consider.

Works good

I saw this purple shampoo on a Brad Mondo video. He was comparing five different purple shampoos. According to Brad this one came smack dab in the middle. Of course his number one was a very expensive purple shampoo. I forget what the second was. Then this shampoo was his 3rd. He really didn't have a bad thing to say about it. It smells good which I agree. It was mild, yet worked good. I totally agree. For the price you can't go wrong with this one. I have never had a bad experience with any Paul Mitchell products so I thought I'd give it a try. I'm glad I did. I use it once a week or once every two weeks. Depending on the tone your aiming for. I am TRYING to transition to my natural salt and pepper gray. This is making the tones more even. I do think I'm going to try the Jeff's Barbershop hair oil. I'm half Portuguese so I normally have dryer wavy/curly hair. So good healthy oils go a long way with my hair texture. I appreciate that this product doesn't completely dry out my hair like most purple shampoos have been known to do. I definitely recommend this Paul Mitchell Purple Shampoo.

Shampoo seems authentic - but one bottle leaked all over the box and everything in it.

I have white hair with darker gray highlights...it was recommended to lighten gray, and it is actually doing that although it's taking a while!!!

Paul Mitchell, you never disappoint. I've tried other purple shampoos like Loreal, and while they're fine and good on a budget, it's worth paying a little more for this stuff. Love it. I'm bit-by-bit getting the black color professionally stripped through partial foils from my hair on my "journey" to going grey. My natural hair was once black, but now it's pretty much all grey, and removing the dark dye that remains has produced all variations of brassy yellow. This shampoo REALLY tones down the yellow/orange streaks and brings out the white/silver tones - and also makes the remaining black hair have a really cool soft purple hue. I highly recommend this if you are transitioning from black hair like myself. I'm excited to see how it performs when I'm fully grey or salt&pepper!